Marketing Manager

2 weeks ago

Elland, Calderdale, United Kingdom Cpm Group Limited Full time

Marketing Manager – Commercial
Elland
Monday – Friday 37.5 hrs
Competitive salary, benefits and car allowance

Marshalls plc is the UK's leading hard landscaping, building and roofing products supplier and has supplied some of the most prestigious landmarks in the UK since the 1890s. We've held a Superbrand status since 2010, and we're a successful FTSE 250 Every step we take and every product we make, is geared towards making the world around us a better place to live.

We don't just manufacture market-leading construction products, we are building tomorrow's world. As the UK's leading hard landscaping manufacturer, we deliver innovative solutions, from paving and drainage to street furniture and anti-terrorism landscape security measures.

We are now recruiting for a Marketing Manager to focus on our Commercial customers. What does that mean at Marshalls? "Commercial" means working with Tier 1 contractors, architects, housebuilders, specifiers, groundworkers, and premier merchants, the key decision-makers who shape major construction projects.

So, What's the Mission?
As a Marketing Manager, you play a vital role in shaping the perception of our Landscape Division, strengthening our brand, and driving sales growth. Your focus will be on new-build residential and commercial markets. You'll be responsible for developing and executing marketing strategies that align with our broader business objectives while ensuring our campaigns are data-driven, customer-focused, and commercially impactful.

Key Responsibilities
  • You will understand the construction industry's purchasing journey and can develop omni-channel marketing strategies to influence customers at every stage.
  • Develop & Execute Omni-Channel Campaigns – Drive integrated marketing strategies across digital, print, trade shows, and in-person engagement.
  • Influence Decision-Makers – Target and engage architects, specifiers, contractors, and merchants with compelling content that supports the specification and purchasing journey.
  • Leverage Digital & Data – Utilise SEO, PPC, email marketing, social media, and analytics to optimise campaigns and improve ROI.
  • Align with Sales & Business Strategy – Work closely with sales teams to develop sales enablement materials and customer engagement initiatives.
  • Stay Ahead of Industry Trends – Keep up to date with construction marketing, RIBA, Barbour ABI, and B2B buying behaviours to drive innovation in marketing strategies.


What are the mission-critical skills?

  • Omni-Channel Marketing Knowledge – Proven experience delivering multi-platform campaigns that engage decision-makers across digital and traditional channels.
  • Strategic & Creative Thinking – Ability to balance big-picture planning with hands-on execution.
  • Digital & Data Savvy – Experience using digital tools and analytics to drive customer engagement and measure success
  • Industry Knowledge – Familiarity with RIBA stages of work, Barbour ABI, and commercial construction procurement processes is a must
  • Construction Marketing Expertise – Strong understanding of B2B buying practices, specification processes, and installation journeys in the UK construction sector

Why Join Marshalls?
Join a market leader in commercial landscaping and be part of a team that drives real impact in the built environment. With a strong brand, innovative products, and a collaborative culture, this is your chance to make a difference.

What's in it for you?
We don't just build paths we pave the way for personal and professional growth. Join us, and let's create a future where your skills and ambitions can flourish.

Benefits include:

  • Car allowance
  • Guaranteed Christmas holidays
  • Development opportunities
  • 34 days per annum or the equivalent in hours (inclusive of bank holidays) (35 days in Scotland)
  • Health care cash plan – support with Dental, Optical, Prescription costs and many more
  • Enhanced Maternity, Paternity, and Adoption pay and leave
  • 5% employer matched pension scheme
  • Cycle to work scheme
  • Employee discount on Marshalls and Marley products
  • Retailer discounts
  • Marshalls Wellbeing Centre – move, money & mind
  • Life assurance
  • Share purchase scheme


More about Marshalls
Our operations are organised into three distinct divisions: Landscape Products, Building Products, and Roofing Products.

Marshalls Landscape Products stands out as the leading UK manufacturer of high-quality natural stone and innovative concrete hard landscaping products. We cater to the construction, home improvement, and landscape markets, offering superior solutions.

Marshalls Building Products serves as a reliable supplier of concrete drainage products, concrete bricks, ready-to-use mortars, and aggregates.

Marley Roofing Products is recognised as a leader in the manufacturing and supply of pitched roofing systems. Our product range includes clay and concrete tiles, timber battens, roof-integrated solar solutions, and various roofing accessories.

Although divisional, we work as one Marshalls team. We're particularly proud to have paved every location on the Monopoly Board To find out more about Marshalls please visit our website: www.Marshalls.co.uk

Equal Opportunities
Whoever you are and whatever your background, you'll find a fair and supportive workplace. You're unique and we want you to bring every part of who you are to work, every day. We're committed to ensuring equal opportunities for everyone. To us, this is more than a legal, moral, or ethical necessity – it's the right thing to do We want our team to reflect the diverse nature of society and the communities we serve. Marshalls is a workplace where you're valued for the contribution you make, and where you can grow and develop by being entirely yourself

Ready to make your mark? Apply now
Closing Date: 1st April 2025

INDHP

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