Public relations director
5 days ago
Explore the different ways to get into this role.
- Public Relations and Corporate Communications
You'll usually need:
- 2 to 3 A levels, or equivalent, for a degree
- a degree in a relevant subject for postgraduate study
You could join a public relations firm as a manager and with experience, work your way up to become a company director.
Direct ApplicationYou could apply to become a public relations (PR) director if you've got several years of experience at senior management level in PR, marketing or communications.
What It TakesSkills and KnowledgeYou'll need:
- knowledge of media production and communication
- the ability to use your initiative
- knowledge of the English language
- to be thorough and pay attention to detail
- persistence and determination
- to be flexible and open to change
- to be able to use a computer and the main software packages competently
As a public relations director, you could:
- plan and deliver communication campaigns for clients
- raise awareness of your organisation and its aims
- manage relationships with clients and agencies
- report to the organisation's board or owner
- represent the organisation at conferences and events
- keep up to date with media stories and trends
You could work in an office or at a client's business.
You may need to wear smart business clothes.
Career Path and ProgressionYou could move on to a bigger public relations (PR) agency or become the chief executive or head of an organisation.
You could also work as a PR consultant, helping clients with their communications strategy and policy.
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