Public relations director

5 days ago


Portsmouth, Portsmouth, United Kingdom National Careers Service Full time

Explore the different ways to get into this role.

  • Public Relations and Corporate Communications
Entry Requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree
  • a degree in a relevant subject for postgraduate study

You could join a public relations firm as a manager and with experience, work your way up to become a company director.

Direct Application

You could apply to become a public relations (PR) director if you've got several years of experience at senior management level in PR, marketing or communications.

What It TakesSkills and Knowledge

You'll need:

  • knowledge of media production and communication
  • the ability to use your initiative
  • knowledge of the English language
  • to be thorough and pay attention to detail
  • persistence and determination
  • to be flexible and open to change
  • to be able to use a computer and the main software packages competently
What You'll DoDay-to-Day Tasks

As a public relations director, you could:

  • plan and deliver communication campaigns for clients
  • raise awareness of your organisation and its aims
  • manage relationships with clients and agencies
  • report to the organisation's board or owner
  • represent the organisation at conferences and events
  • keep up to date with media stories and trends
Working Environment

You could work in an office or at a client's business.

You may need to wear smart business clothes.

Career Path and Progression

You could move on to a bigger public relations (PR) agency or become the chief executive or head of an organisation.

You could also work as a PR consultant, helping clients with their communications strategy and policy.

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