Digital and Social Media Manager

3 days ago

London, Greater London, United Kingdom Loquet London Full time

Loquet London is a luxury fine jewellery brand, passionate about connecting with our audience through engaging digital experiences. We are seeking a creative, energetic, and strategic Digital & Social Media Manager to elevate our online presence, drive engagement, and build a strong brand community.

Role Overview

The Digital & Social Media Manager will be responsible for shaping and executing our digital marketing and social media strategies. This role requires a mix of creativity, analytical skills, and a deep understanding of social media trends to enhance brand visibility and audience engagement.

Key Skills & Experience

  • Proven experience in a marketing role, preferably within the luxury or fine jewellery sector.
  • Excellent storytelling and content creation skills, with a keen eye for detail.
  • Experience managing campaigns across multiple channels, including digital, and in-store.
  • Analytical mindset with the ability to translate data into actionable strategies.
  • Strong project management and organisational skills, with a track record of delivering campaigns on time and within budget.
  • Strong leadership and interpersonal skills, with the ability to inspire and manage a junior content creator.
  • Experience managing external PR agencies and executing in-person events.
  • Passion for craftsmanship, heritage, and the luxury market.
  • Develop and implement a compelling digital and social media strategy aligned with the brand's goals.
  • Manage all social media channels, including content creation, scheduling, and community engagement.
  • Create innovative, high-quality content across multiple formats (video, graphics, reels, stories, blog posts, etc.).
  • Monitor trends, audience insights, and platform updates to optimise content performance.
  • Lead influencer collaborations and brand partnerships to expand reach and credibility.
  • Track, analyse, and report on key performance metrics, using insights to refine strategies.
  • Oversee the creative for paid social campaigns, ensuring optimal targeting and budget management.
  • Work closely with the creative and ecom team to develop integrated campaigns.
  • Stay ahead of digital trends, emerging platforms, and industry innovations to keep the brand at the forefront.
  • Manage the brand's online reputation by engaging with the community.

Campaigns & Content

  • Working closely with the Creative Director and external creative partners to brief and deliver creative marketing campaigns that resonate with Loquet London's target audience.
  • Coordinate and oversee all photoshoots, including top-line campaigns, pack shots, and video content.
  • Manage the Marketing Coordinator to ensure timely preparation and delivery of assets required for e-commerce uploads.
  • Develop content strategies for social media, email, and the website, with a focus on storytelling and visual appeal.
  • Analyse campaign performance, providing actionable insights to optimise future initiatives.

Digital Marketing

  • Lead all digital marketing efforts with a focus on social media and email campaigns, collaborating closely with the ecommerce manager to plan and execute all online campaigns and promotions.
  • Own the annual marketing calendar, ensuring timely delivery of seasonal and product launch campaigns.

Skills & Experience:

  • Proven experience (3+ years) in digital and social media management, preferably within a creative, fashion, or lifestyle brand.
  • Strong knowledge of all major social media platforms, including Instagram, TikTok, Facebook, Pinterest, LinkedIn, and YouTube.
  • Exceptional storytelling and content creation skills, including copywriting, photography, and video editing.
  • Experience with social media scheduling and analytics tools (e.g., Meta Business Suite, Planoly, Sprout Social, Google Analytics, etc.).
  • Ability to analyse data, measure campaign success, and adjust strategies accordingly.
  • Experience in influencer marketing, collaborations, and social media advertising.
  • Strong understanding of digital marketing and brand positioning.
  • A highly creative thinker with a keen eye for design and aesthetics.
  • Excellent communication and project management skills.
  • Ability to thrive in a fast-paced environment and juggle multiple projects simultaneously.

If you're a digital-savvy storyteller with a passion for creativity, audience engagement, and driving brand success, we'd love to hear from you

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Retail Luxury Goods and Jewelry

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