Senior Digital Acquisition Specialist
7 days ago
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Description
Motability Operations are currently recruiting for a Senior Digital Acquisition Specialist to join our team in Bristol on a full-time, permanent basis. As a Senior Digital Acquisition Executive, you play a critical role in the shaping of the digital footprint of mfldirect and driving growth.
The Content Team focuses on 3 key areas of activity: Proposition, Growth and CX, and the Senior Digital Acquisition Executive plays a critical role in driving traffic and growth to support the success of mfldirect across all these areas:
- Proposition: In our ongoing journey of developing a market-leading remarketing proposition that supports net premium, you'll work with your teammates and the Product teams to enhance mfldirect's content and digital footprint.
- Growth: You'll play a key part in delivering on our marketing strategy which focuses on growing our overall customer base and developing our existing customer engagement.
- Measurement: As a data-led team, measurement of outcomes is vital to our success. You'll be key to making sure we are achieving what we need to.
Main Responsibilities:
- Enhance our content and digital footprint by using your skills in SEO and digital acquisition to help us build out our external-facing real estate, ensuring maximum visibility and reach to drive new prospects and returning customers to our sites.
- Work closely with your content colleagues, stakeholders and marketing agencies to develop an acquisition strategy designed to extend our reach and generate interest and drive new customer leads.
- Collaborate with key internal stakeholders to design a measurable digital acquisition pathway to attract prospects and move them through the funnel in the most effective way.
- Develop and execute digital journeys to attract and acquire new dealers to our digital acquisition pathways through various digital channels including paid search, display ads, social media, SEO and other lead gen opportunities.
- Monitor campaign performance, providing detail on how we can optimize targeting and messaging, and work with your colleagues in content to drive continuous improvement on campaign outcomes.
- Coordinate with MI and other stakeholders to develop a measurement process to measure campaign effectiveness as it rolls up to key performance indicators and provide actionable insights to optimize marketing spend and ROI.
Qualifications: You are a commercially focused individual who consistently keeps revenue targets in sight, tracking campaign KPIs and ensuring that the plans laid out to achieve financial goals are executed effectively. As an analytical thinker, you take pride in developing strategies that meet KPIs. While you maintain a strong focus on the big picture, you also pay close attention to the details, taking a hands-on approach to managing multiple fast-moving projects with ease. Your curiosity and collaborative nature, combined with excellent project management skills, enable you to drive teamwork across departments to deliver outstanding marketing campaigns. Always forward-thinking, you're constantly seeking new and better ways to improve processes. Resourceful by nature, you use initiative to solve problems, overcome obstacles, and successfully complete projects. Your outstanding people skills allow you to build strong relationships across all levels of an organisation, and you thrive in fast-paced environments, confidently making decisions and adapting to new challenges. Highly organised, you are adept at managing multiple projects, priorities, and deadlines with efficiency and precision.
Minimum Criteria:
- Experience working in a B2B marketing or ecommerce role.
- Proven history of user/customer acquisition.
- Good knowledge and experience in SEO, Paid Search, social media and Email Marketing.
- Experience in using Google Analytics and Adwords.
Benefits: Motability Operations is a unique organisation, virtually one of a kind. We combine a strong sense of purpose with a real commercial edge to ensure we provide the best possible worry-free mobility solutions to over 700,000 customers and their families across the UK. Customers exchange their higher rate mobility allowance to lease a range of affordable vehicles (cars, wheelchair accessible vehicles, scooters, and powered wheelchairs) with insurance, maintenance and breakdown assistance included. We are the largest car fleet operator in the UK (purchasing around 10% of all the new cars sold in the UK) and work with a network of around 5,000 car dealers and all the major manufacturers. We pride ourselves on delivering outstanding customer service, achieving an independently verified customer satisfaction rating of 9.8 out of 10.
As a Motability Operations Team Member, You Can Expect:
- An annual discretionary bonus.
- 15% non-contributory pension (9% non-contributory pension during probation period).
- Life assurance at 4 times your basic salary to give you peace of mind that your loved ones will receive some financial help.
- Employee Discount Scheme with a huge number of retailers and an app to save on the go.
- Discounted Electric/Hybrid Car Salary Sacrifice Scheme.
- Access to the Cycle to Work Scheme (we have showers, changing rooms and secure bike sheds on site).
We also understand that not everyone is the same so offer several voluntary benefits that you can select outside the core package, these include:
- Dental Insurance.
- Health and cancer screenings for you and your partner.
- Discounted gym memberships.
- Charitable giving.
At Motability Operations, we believe in building a diverse workforce, where our people are empowered to attend work as their true selves, and we encourage people from all backgrounds to apply.
Please note, Motability Operations reserves the right to bring forward the closing date of any of its job vacancies if we receive a suitable number of quality applications from which to make a shortlist. Therefore, we recommend that you apply as soon as possible rather than wait until the published closing date.
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