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Digital Marketing Executive

1 week ago

London, Greater London, United Kingdom Kendamil Full time

Join to apply for the Digital Marketing Executive role at Kendamil (Kendal Nutricare)

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About Us
We are a rapid-growth scale-up disrupting the infant nutrition space through our award-winning brand Kendamil - the only infant milk made in Britain, proudly used by the British Royal Family and uniquely crafted locally using British organic full cream milk, without the nasties.

The Role
As a Senior Digital Marketing Executive, you will play a key role in scaling Kendamil's digital acquisition efforts through paid media and performance marketing while supporting eCommerce operations. You'll be hands-on in managing ad campaigns, working to optimise performance across platforms, and driving customer acquisition, while working alongside a talented marketing team. This is a full-time hybrid role with two required WeWork days per week in London. You will report to our Head of Growth.

What You'll Be Doing

  • Paid Media Management - Launch, optimise, and scale paid campaigns across Meta, Google, Amazon, and other paid channels, ensuring strong ROI and customer acquisition.
  • Performance Analysis - Monitor key metrics (CAC, ROAS, LTV) and continuously refine strategies to improve results.
  • Creative & Messaging Strategy - Work with internal teams to develop high-performing ad creatives and messaging for different audiences.
  • Campaign Execution - Own the end-to-end setup, management, and reporting of digital marketing campaigns.
  • Testing & Optimisation - Run A/B tests on creatives, landing pages, and audience segments to maximise performance.
  • Budget & Forecasting - Assist in budget allocation, ensuring effective ad spend across channels.
  • eCommerce Support - Work with the eCommerce team to ensure seamless customer journeys, optimised checkout experiences, and strong retention strategies.
  • Collaboration - Work closely with the creative, eCommerce, and CRM teams to ensure campaigns align with broader growth objectives.
  • CRM & Retention Programs - Assist on CRM and retention programmes, tailored to Kendamil's unique audience, driving brand loyalty and lifetime value with personalised communication strategies.

What You'll Need

  • 3+ years of experience in growth / performance marketing, or eCommerce, with a strong focus on digital operations and acquisition marketing.
  • Proven in-platform management experience of key eCommerce marketing channels.
  • A data-driven mindset with the ability to leverage analytics for campaign optimization and growth-focused decision-making.
  • Experience coordinating cross-functionally.
  • Collaborative and communicative, with a demonstrated ability to work effectively across creative, content, and operational teams.
  • A passion for eCommerce, DTC brand growth, and a desire to contribute to a mission-driven company like Kendamil.

What You'll Get From Us
The opportunity to work for the fastest growing infant milk brand in Europe, alongside a young talented team dedicated to serving thousands of passionate customers.

We Offer To All Our Employees

  • 33 days holiday (incl. bank holidays), pro rata to start date and FTE.
  • Pension Scheme by Aegon, the Employer will match contributions up to a maximum of 5%.
  • Free health cash plan.
  • Free Gym Membership.
  • Life Assurance at 2 x basic salary after 6 months of service.
  • EAP Programme.
  • New parents enjoy up to £350 worth of Kendamil products (excluding Stage 1 formula).
  • Employee Referral Scheme.
  • Further details are available from the HR department.

If this sounds like a role for you, email our team with the Subject Line ' Senior Digital Marketing Executive', your CV and a note on why you're right for the job - we can't wait to meet you

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing
Industries
  • Marketing Services
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