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Marketing Automation Manager
2 weeks ago
JOB TITLE: Marketing Automation Manager
COMPANY: Private Healthcare - Women
CONTRACT: Permanent
HOURS: 9.00am - 5:00pm - 3 days in the office
SALARY: £60,000 - £75,000 depending on experience
START: ASAP
LOCATION: Central London
We are seeking a highly skilled and experienced Marketing Automation Manager to join a dynamic team at a leading women's health practice. The ideal candidate will have significant hands-on expertise using HubSpot and other marketing automation tools to develop, implement, and optimise marketing campaigns aimed at attracting and engaging users to convert to patients.
This role will play a crucial part in driving patient acquisition, retention, and overall practice growth through effective digital marketing strategies tailored to the unique needs of our target audience in the women's health sector.
Responsibilities:
- Develop and execute comprehensive marketing automation strategies aligned with the practice's goals and objectives.
- Utilise HubSpot to create automated workflows, email campaigns, lead nurturing sequences, and personalised content tailored to different stages of the patient journey.
- Plan, implement, and manage multi-channel marketing campaigns to promote services, events, and educational resources related to women's health.
- Manage Google Ads campaigns, either within Google Ads Manager or HubSpot.
- Monitor campaign performance metrics, analyse data, and make data-driven decisions to optimise campaigns for maximum effectiveness and ROI.
- Implement lead generation tactics such as content marketing, social media marketing, and paid advertising to attract and capture leads.
- Optimise landing pages, forms, and calls-to-action (CTAs) to drive conversions and increase lead quality.
- Manage and segment patient databases to ensure accurate targeting and personalisation of marketing communications.
- Maintain data hygiene standards and compliance with relevant regulations (e.g., GDPR).
- Generate monthly reports on key marketing metrics, including lead generation, conversion rates, email engagement, and campaign performance for presentation to the Senior Management Team.
- Provide insights and recommendations based on data analysis to improve marketing strategies and outcomes.
- Collaborate closely with the marketing team, clinical staff, and other stakeholders to align marketing initiatives with practice objectives and priorities.
- Communicate effectively with internal teams to ensure alignment and support for marketing automation initiatives.
Requirements:
- Bachelor's degree in Marketing or related field.
- Proven experience (3+ years) in marketing automation, preferably in a healthcare or women's health setting.
- Proficiency and demonstrable experience in marketing automation platforms, particularly HubSpot, including building workflows, email campaigns, and lead nurturing sequences.
- Proficiency in using Google Ads is a must.
- Strong analytical skills with the ability to interpret data and derive actionable insights to optimise marketing performance.
- Excellent project management skills with the ability to prioritise tasks, meet deadlines, and manage multiple projects simultaneously.
- Creative thinking and problem-solving skills, with a focus on innovation and continuous improvement.
- Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex concepts clearly and concisely.
