Content Strategist

2 weeks ago

London, Greater London, United Kingdom Showpad Full time

Location: This role is available for hybrid work (2 days in office) from our Chicago or London office or in our hub locations: Austin, Boston, NYC.

About The Content Strategist Role At Showpad

As a Content Strategist at Showpad, you will report into the brand marketing team's Senior Creative Director.

You will join Showpad's brand team — the company's story engine — and be responsible for ideating, writing, and editing content alongside a global team of designers, web developers, freelance writers, and cross-functional collaborators to support the marketing team's goals of increasing customer engagement, raising brand awareness, and building pipeline with prospects.

Talented, driven, and curious, you will contribute engaging content at every stage of development — from brainstorming concepts, crafting outlines, presenting ideas, writing and editing drafts, implementing feedback, all the way to launch.

From short-form social and email copy to long-form articles and customer success stories, your writing work will educate, engage, and nurture prospects and customers while positioning Showpad as a leader in sales enablement software throughout the entire marketing funnel.

Key Responsibilities

  • Conceptualizing and executing polished, compelling, user-centric content work across digital and physical mediums, including: Customer success stories / case studies, Executive / employee contributor articles, Product release campaign elements, Sales enablement content for Showpad's global revenue team, Organic social posts and calendars, Email newsletters and nurture campaigns, Webinar materials and promotional content, Guides, ebooks, and similar long-form assets.
  • Managing and prioritizing multiple content projects simultaneously, ensuring that all projects are delivered on time and within budget.
  • Maintaining a consistent brand voice across all materials, ensuring that Showpad's brand message is effectively communicated to each target audience.
  • Collaborating with cross-functional teams — including product marketing, sales enablement, sales, and people operations — to understand project requirements and developing content solutions that align with the company's brand guidelines and the department's objectives.
  • Maintaining a thorough understanding of Showpad's ICP to craft copy that resonates and drives engagement with our customers and prospects.
  • Assist with project-managing freelance writers, including deadlines, contracts, critiques, and payments, where required.
  • Proactively bringing ideas and intel to the entire brand team to share ideas and inform the editorial calendar and content strategy.

Required Skills And Qualifications

  • 2-4 years working in content marketing, communications, or business journalism.
  • Proficiency in copy, CMS, and project management software — including Google Suite, WordPress, Asana, and Dropbox — with a strong ability to learn and adapt to new technologies.
  • Proficiency in basic content principles (grammar, spelling, punctuation, headlines, CTAs, scannability, clarity) and the ability to develop and maintain a consistent brand voice.
  • Proven experience in copywriting, content creation, and copy editing for a variety of target audiences.
  • Ability to think creatively and develop innovative content solutions that align with business objectives.
  • Exceptional attention to detail and ability to consistently deliver high-quality writing work.
  • Good written communication and verbal presentation skills, with the ability to effectively articulate copy concepts and ideas to both internal and external stakeholders.
  • Flexibility and adaptability to work in a global, fast-paced environment.

Additional Skills

  • Experience working in a content function in a corporate environment or enterprise software company is a plus.
  • Experience working in a content function in a multi-account agency environment is a plus.
  • Experience working in a content function for manufacturing and healthcare company or client is a plus. Experience with web traffic metrics is a plus.
  • Experience working with freelance writers is a plus.
  • Familiarity with SEO principles and social media metrics is beneficial.

Company Highlights

Founded in 2011, Showpad is the world's leading Enablement Operating System (eOS). We align Sales and Marketing teams around impactful content and measurable engagement, enabling sellers to build unique buying experiences and continuously improve conversion rates. Sellers close more deals – faster – with Showpad.

With dual-headquarters in Ghent and Chicago, regional offices in London, Munich, Bucharest and Wroclaw, and remote hubs across the US and EMEA, Showpad is powered by a diverse global workforce of more than 400 people. Our employee value proposition centers around impact, purpose and belonging. Our culture is based on flexibility, trust and setting people up for success. At Showpad, we foster inclusion, innovate for impact and never stop to raise the bar. We take serious care of our people but never take ourselves too seriously.

What You Can Expect From Showpad

We welcome every voice and are committed to building a truly inclusive environment where your differences are not just welcomed, they are celebrated. We're building a best-in-class experience for our employees and are always identifying opportunities to encourage our team to be their authentic selves. Whether that's paid parental leave, paid holidays (including Juneteenth and paid time off to vote), paid time off to volunteer at non-profit organizations, personal development opportunities or professional stretch assignments, you can expect Showpad to support you.

We are committed to creating a diverse and inclusive organization and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other dimensions of identity.

This organization participates in e-verify.

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