CRM Marketing Executive

3 days ago

greater london england United Kingdom TN United Kingdom Full time

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MyTutor is the UK’s leading online platform for one-to-one learning, and we’re building a future where access to high-quality learning is stress-free for those who can afford it, and funded for those who can’t.

You can find a good taster of who we are, our culture & our ethos via the video.

Our handpicked community of over 10,000 tutors work online with students from all walks of life and have already delivered over a million lessons. We’re proud of the fact that over 1,300 schools have chosen to work with us, and that we’ve earned a Trustpilot rating.

Every role at MyTutor is open to applications from all sections of society. We see potential in every individual regardless of: race, ethnic origin or nationality; religion or belief; physical or neuro-ability; socio-economics or age; marital, domestic or civil partnership status; sexual orientation, gender identity, or any other characteristic that makes you… well, you.

We are committed to conscious inclusion to create a sense of belonging, connection and shared purpose within our teams. We know it’s the right thing to do, and we know it will make us all happier, fulfilled, and successful in our work.

What’s it all about?

The Marketing Team develops and executes journeys that usher prospects and customers from awareness to purchase to advocacy, optimising for return on investment in pipeline and revenue. This role will support and drive the technical foundation for Marketing’s execution of email communications that initiate and accelerate acquisition of schools, parents and tutors.

You’ll be building from the ground up our overall approach to email as a performance channel. As CRM lead you will work closely with Marketing Ops and the Campaign leads of each end user group (B2B, B2C and Tutors). Your work will be a direct revenue-producing channel for the company, as you execute its initiatives and report on its contribution to pipeline and revenue generation.

Safeguarding is everyone’s business at MyTutor – we are committed to safeguarding and promoting the welfare of children, young people and adults, and we expect all directors, staff and tutors to share this commitment. This post is subject to a basic DBS check as this role will have access to children’s data.

What’s in it for you?

  • Work in a best in class marketing team.
  • Drive real business impact in a relatively greenfield area.
  • Support both B2B and B2C sides of a business, helping you rapidly develop skills.
  • Take ownership of email, a key challenge for the business, including its deliverability and revenue generation.

The Day to Day

  • Build email sequences, which you’ll continually test and monitor for improved performance in engagement, conversions and, ultimately, revenue.
  • Collaborate with BizOps and RevOps to ensure data pipelines and reporting are in place to conduct and report on effective email journey segmentations.
  • Develop a calendar for how emails are prioritised, including setting up timed triggers and exclusion windows based on past engagement.
  • Collaborate with stakeholders to maximise return through savvy audience targeting.
  • Increase key inputs to successful pipeline generation from email such as deliverability, open and click-through rates.
  • Adhere to best practices in email communications as they relate to data privacy.
  • Execute email build and sends, and automate where you can.
  • Complete final email reviews with content creators to ensure typos and brand inconsistencies are caught.
  • Troubleshoot unexpected dips in email performance indicators, testing hypotheses for the why behind the metrics and taking actions to solve.
  • Partner with Marketing Ops and Revenue Ops to assemble and clean lists.

Requirements

Who will you be?

  • 2+ years of hands-on experience in managing email / CRM marketing.
  • Knowledge of HTML coding is a plus, but not a requisite.
  • Passion to analyse, set priorities, and solve complex problems effectively and consistently.
  • Results-driven self-starter with the ability to multitask. Strong initiative and ability to work in a self-directed environment with a “can do” attitude and growth mindset.
  • Comfortable working in a fast-paced environment while dealing with ambiguity.
  • Detail-oriented with a knack for organisation.
  • Ability to build emails and workflows in Hubspot, Pardot or similar systems, and report out on their performance.
  • Confident in pulling relevant data from systems to draw relevant data-led insights, such as those related to deliverability, open-rates, CTR and more.
  • Experience with Salesforce and Outreach a plus.

A salary of £35,000 - £40,000.

Hybrid working, with 1+ day a week spent from our London office (Brick Lane).

25 days holiday, plus 1 ‘time for me’ day and flexible bank holidays.

Flexible working arrangements possible, around MyTutor’s core hours.

Workplace pension & salary exchange scheme.

Health & Wellbeing benefit options, plus cycle, tech and gym schemes.

Enhanced parent policies and workplace nursery scheme.

A personal L&D budget of up to £350, pro-rated for part-time employees.

Inclusive policies supporting all staff to flourish, and a wide range of MyTutor communities & networks.

Regular team events & socials.

3. A task or presentation related to the role, we will give you ample time to complete this.

3. A culture & values add virtual-coffee with a member of MyTutor.

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