Head Of CRM

7 days ago


Metropolitan Borough of Solihull England United Kingdom Zachary Daniels Recruitment Full time

Head of CRM & Insights | The Midlands | Hybrid | Salary up to £95k Basic + Bonus + Pension + Car Allowance

Our client is a leading multi-channel retailer, based in The Midlands, and is looking to appoint a Head of CRM & Insights to the team. This role is a pivotal position designed to leverage data and customer insights to drive business growth.

The Head of CRM & Insights will play a critical role in shaping and executing the company's customer relationship management and insight strategies. This individual will be responsible for driving customer retention, engagement, and loyalty across all channels by using data aggregation techniques and personalisation strategies. The role will require a deep understanding of customer data, the ability to extract actionable insights, and the expertise to tailor CRM campaigns to individual customer preferences.

The successful candidate will manage a team and work collaboratively across departments to ensure CRM and insight strategies align with the overall business objectives.

Key Responsibilities In The Position of Head of CRM & Insights
  1. Customer Insights & Analytics: Lead the aggregation and analysis of customer data from various touchpoints, including website interactions, transaction history, and customer feedback. Leverage this data to develop actionable insights and create a deep understanding of customer behaviours, preferences, and needs.
  2. Personalisation: Use data aggregation to drive personalisation strategies across all customer touchpoints. Ensure tailored and relevant messaging, product recommendations, and offers are delivered to customers based on their individual behaviour and preferences.
  3. Cross-functional Collaboration: Work closely with Marketing, Sales, IT, and other departments to ensure CRM initiatives are integrated across the business. Collaborate with the Data Science and Analytics teams to ensure data aggregation efforts align with CRM and personalisation objectives.
  4. Data Aggregation Tools & Platforms: Champion the use of data aggregation tools and CRM platforms to ensure a single customer view is established. Work with relevant teams to continuously enhance data collection, integration, and management processes.
  5. Reporting & Budgeting: Regularly report on the effectiveness of CRM initiatives, customer insights, and campaign results to senior management. Develop and manage the CRM & Insight budget to ensure resources are allocated efficiently.
  6. Technology & Tools: Stay up-to-date with the latest CRM technologies and tools. Ensure the company is using the most effective platforms to aggregate and personalise customer data, driving CRM success and customer insights.
  7. Customer Experience: Work alongside the customer service and digital teams to ensure that CRM efforts align with the overall customer journey, enhancing both online and offline experiences through consistent and personalised communication.
  8. Compliance: Ensure all CRM strategies and customer data management practices comply with relevant data protection and privacy laws, including GDPR.
To Be Considered For The Position of Head of CRM & Insights, You Will Offer The Following:
  1. Education: A degree in Marketing, Business, Data Analytics, or a related field is preferred.
  2. Track Record: A minimum of 8 years in CRM, customer insight, or a related role, with at least 3 years in a leadership position. Experience within a multichannel retail environment is highly desirable.
  3. CRM Platforms & Tools: Strong proficiency in CRM platforms (e.g., Salesforce, Microsoft Dynamics, or similar), data aggregation tools, and personalisation software.
  4. Data Analytics & Personalisation: Proven in using data aggregation techniques to create a unified customer profile and develop targeted, personalised experiences.
  5. Campaign Management: Proven in planning, executing, and optimising CRM campaigns, with a focus on personalisation and delivering results based on data-driven decisions.
  6. Customer-Centric: Deep understanding of customer experience principles, with a passion for driving improvements in customer loyalty and engagement.
  7. Compliance Knowledge: Knowledge of data protection laws, including GDPR, and experience in ensuring CRM practices align with legal requirements.

Apply today to find out more and be considered

BBBH32792

#J-18808-Ljbffr
  • Head of CRM

    6 days ago


    West Midlands Combined Authority, England, United Kingdom Zachary Daniels Full time

    This range is provided by Zachary Daniels. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay rangeHead of CRM & Insights | The Midlands | Hybrid | Salary up to £95k Basic + Bonus + Pension + Car AllowanceOur client is a leading multi-channel retailer, based in The Midlands, and are looking to...

  • Head CRM

    4 days ago


    South West England, United Kingdom Better Placed Limited Full time

    **Head of CRM - retail - 12 month Fixed Term Contract - healthy salary and package** Working for a superb retailer, we're looking for a head of CRM for a 12 month FTC who will be able to travel to the office 3 x a week (car driver is important, travel to the location is important). The salary for this 12 month contract reflects the levelof the role well, as...


  • Manchester, England, United Kingdom This is an IT support group Full time

    Introduction:At the University of Manchester, our heritage is a story of bold ideas and transformative breakthroughs from pioneering modern computing to reshaping digital landscapes today.We thrive in a culture of innovation, inclusivity, and continuous evolution. Our journey is one of embracing change and building for tomorrow, where every initiative is...


  • Metropolitan Borough of Solihull, England, United Kingdom Gymshark Full time

    OVERVIEW:Are you our next Head of Digital Product? We're looking for someone to join our Digital marketing team, to lead and support a team of Product Managers driving the strategy, development, and optimisation of our global digital products. This role is instrumental in shaping our eCommerce ecosystem across our website and app, ensuring a seamless,...


  • Manchester, England, United Kingdom Dominos Pizza Full time

    Join the World's Leading Pizza Delivery CompanyYou already know who we are and what we do. Domino's UK & Ireland is the powerhouse behind our exceptional products. We're innovative, dynamic, and laser-focused on delivering unparalleled service to our franchisees and customers alike.Dominos UK & IRL are seeking a talented CRM Technical Coordinator to join our...

  • CRM Assistant

    2 days ago


    Manchester, England, United Kingdom TieTalent Full time

    CRM AssistantLocation: Manchester, Glasgow, Birmingham, Leeds, EdinburghRole OverviewHere at Pinsent Masons we bring together the best people to get the job done. We're naturally curious, constantly learning, listening, and growing. We'll truly value your ideas. You'll be joining an award-winning, hardworking and commercially minded team, where you'll have...

  • CRM Executive

    2 days ago


    Liverpool City Region, England, United Kingdom Austin Fraser Full time

    We're looking for an experienced CRM Executive to join a leading Tour Operator for a 12-month fixed-term maternity cover. This is an exciting opportunity to join our client and play a key role during this period.The successful candidate will work closely with the CRM Manager and Head of Marketing, taking over key responsibilities and ensuring a smooth...

  • CRM Manager

    14 hours ago


    South West England, United Kingdom Reed Marketing & Creative Full time

    **Are you looking for a new and exciting CRM Manager position?** My client based in Bath are an e-commerce retailer specialising in luxury fashion items, they sell across the UK, Germany and US markets with a vision to expand even further into new countries.Due to huge success and continued growth they are looking tointroduce an in-house CRM team into their...


  • Metropolitan Borough of Solihull, England, United Kingdom EH Smith Builders Merchants Full time

    1 day ago Be among the first 25 applicantsDirect message the job poster from EH Smith Builders MerchantsHead of Marketing at EH Smith Builders MerchantsAbout EH SmithWith 100 years' experience in the construction industry, we are proud to be one of the largest independent builders' merchants in the UK. We pride ourselves on our excellent customer service,...

  • Head of Marketing

    6 days ago


    Manchester, England, United Kingdom TN United Kingdom Full time

    We're seeking an experienced and motivated Senior Marketing Manager who is looking to step into a Head of Marketing role. This role will lead and grow all marketing activities for our client. This is a unique opportunity to manage a broad scope of responsibilities, including customer digital, social, and CRM programs, bringing the voice of the customer into...

  • Head of Marketing

    4 days ago


    Solihull, United Kingdom Great Jobs UK Limited Full time

    One of our clients are looking for a Head of Marketing to join their expanding team. As Head of Marketing, you'll be responsible for growing and nurturing their brand nationwide. Brand consistency is critical to their company. You'll be familiar with all the usual channels in today's digital marketing landscape. Your focus will be on increasing network...


  • City of London, United Kingdom Morgan Spencer Full time

    **CRM Business Analyst - Financial Services - 12 month FTC** **£65,000 - £70,000** **City - hybrid** A fantastic opportunity for an experienced CRM Business Analyst to join an established Investment firm on a 12 month fixed term basis, with the potential to go permanent. You will be an expert user of Salesforce with the ability to communicate confidently...


  • Manchester, England, United Kingdom National Association of Independent Schools Full time

    Brookwood SchoolTitle: Head of Lower School (Early Childhood Program - Grade 4)Date: March 2025Start Date :About BrookwoodBrookwood is a PreK-8 independent school of 300 students located on a beautiful 30-acre wooded campus in Manchester, MA on the coast of the North Shore of Boston. At Brookwood, kids come first—not the test, not trophies, not to-do...


  • essex, england, United Kingdom JR United Kingdom Full time

    Social network you want to login/join with:Head of Client Services - Insurance, EssexClient:Lighthouse Executive LtdLocation:Essex, United KingdomJob Category:OtherEU work permit required:YesJob Views:1Posted:30.03.2025Expiry Date:14.05.2025Job Description:Lighthouse Executive are delighted to be working with a growing commercial Insurance Broker based in...

  • Head of Marketing

    2 days ago


    Manchester, England, United Kingdom NQC Full time

    Get AI-powered advice on this job and more exclusive features.About Your New CompanyNQC is a successful and growing software company specialising in supply chain risk management platforms. We're in the 'Tech for Good' space, providing online web platforms which are in use by some of the largest organisations across a number of industries including the UK...


  • University of Warwick, United Kingdom University of Warwick Full time

    Full-time, permanent position. An exciting opportunity has arisen for a high calibre individual to lead the professional support services for a new School in the Faculty of Social Sciences (FSS). The new School (name TBC), will include the Department of Education Studies (DES), Department of Applied Linguistics (AL), the Centre for Educational Development,...


  • Manchester, England, United Kingdom TN United Kingdom Full time

    Head of Financial Lines (Sector Sales), ManchesterClient:Markel International Services LtdLocation:Manchester, United KingdomEU work permit required:YesJob Reference:f2d70ccd9b91Job Description:Are you from a sales/underwriting operations background with experience in Broker/Commercial Insurance?Do you have commercial insurance trading experience?Come and...


  • Manchester, England, United Kingdom Johnson Controls, Inc. Full time

    Position Overview:The Head of Commercial Operations will play a critical role in driving business growth and operational efficiency across the EMEA region. This role is responsible for overseeing sales operations, pipeline management and analytics, and strategic initiatives that support the commercial team's objectives. The ideal candidate will have strong...


  • essex, england, United Kingdom Chartered Institute of Procurement and Supply (CIPS) Full time

    HEAD OF GROUP PROCUREMENT - INFRASTRUCTURE TIER 1 CONSTRUCTION MAJOR - MAJOR PROJECTSLocation: EssexFinancials: £95,000 - £125,000 + CAR + BONUS + PACKAGEThis market leading Construction contractor is urgently seeking a procurement leader with extensive experience across Infrastructure Construction Procurement to join this high performing Senior Leadership...


  • Manchester, England, United Kingdom University of Manchester Full time

    The University of Manchester Facilities Maintenance and Compliance Unit are seeking to appoint a dynamic and experienced Deputy Head of Compliance - BMS to join our team.We are looking for a candidate that can:Design, develop, and implement advanced BMS solutions alongside maintaining existing BMS systems to identify and correct any faults or...