Digital Paid Media Manager

7 days ago


London, Greater London, United Kingdom GoHenry Full time

GoHenry is a UK-based fintech company created by parents to pioneer financial education. More recently, GoHenry moved into Europe and the US by joining forces with French fintech company PixPay and US investing app, Acorns.

Together, Acorns, PixPay, and GoHenry have over 6 million members across 5 countries. GoHenry offers a debit card and app for kids and teens and companion apps for the family, with in-app tools for sending money, automating allowance, managing chores, setting savings goals, giving to charity, and in-app financial education lessons where kids can watch videos, take quizzes and earn points & badges. This is all designed to help kids and teens build good money habits that will last a lifetime.

We are looking for an experienced Digital Paid Media Manager to play a significant role in driving subscriber growth at GoHenry.

The role

Reporting to the GoHenry Senior Acquisition Manager, the Digital Paid Media Manager will be responsible for the running and planning of our digital paid media channels.

With digital paid media channels occupying a large proportion of our marketing activity, you will play an important role in growing our subscribers efficiently and effectively through digital channels.

You will own the daily running of our digital paid media channels, channel roadmaps and execution with support and leadership from the Senior Acquisition Manager. This will include ongoing testing, experimentation and optimisation to drive ongoing improvements to our digital paid media channels and optimisation tactics.

Alongside these core responsibilities you will partner with the Integrated Marketing team to ensure ad copy & creatives are continuously reviewed and optimised as well as with our website & app store team to ensure the full customer journey is coherent.

Your responsibilities include, but will not be limited to:
  • Daily monitoring and optimisation of all of our digital paid media channels – currently Meta, Google Ads (Search, App, Demand Gen and Performance Max), TikTok, Apple Search Ads and Microsoft Ads
  • Own the roadmap and execution of tests, tactics and strategies for each of our major digital paid media channels with support and guidance from Senior Acquisition Manager
  • Ad hoc and periodic analyses of ad accounts to identify what's going well, where the gaps are and how we can improve
  • Work closely with the Integrated Marketing team on creative testing and learning
  • Be on the lookout for new opportunities and work with internal stakeholders in launching and testing new channels
  • Stay updated on industry trends and best practices
What we're looking for

This is a crucial role in the organisation and as such we are looking for high caliber candidates. The ideal applicant will be able to demonstrate that they have;

  • Excellent hands-on experience in running major digital paid media channels (Google Ads and Meta are a must)
  • Deep understanding of the role that each marketing channel plays in achieving business goals
  • Able to work independently to ensure efficient running of all digital channels
  • A track record of scaling digital channels within CAC guardrails and according to business goals
  • Experience in launching and testing new digital channels including setting up of ad accounts, working with engineers to have tracking set up and working with the Legal team to have terms reviewed in a timely manner
  • Good data and analytical skills to be able to independently perform channel level analyses to identify opportunities and gaps
  • Able to work with Data Analysts when deep analysis is required
  • Understanding of affiliate marketing is a plus
  • Experience in app marketing (using Google, Paid Social and Apple Search Ads) is desirable
  • Experience in driving efficient subscriber growth in a D2C subscription business is desirable
  • Deep empathy and passion for our customer and their experience with GoHenry
What's in it for you?

All the essentials you would expect including a workplace pension plan, 33 days of holiday (including public holidays), & great company events local & abroad

We also provide:
  • GoFlex - Work from Home, Office, or a mix of both
  • Your Birthday Day off
  • 25 days annual leave, in addition to 8 UK bank holidays
  • An excellent Induction & onboarding program with ongoing learning & development throughout your career
  • A choice between Bupa Health Cash Plan or Bupa Private Medical
  • Death in service – 4x your annual salary from month 1
  • Physical and Mental Wellbeing support and platforms for you and your family
  • Family-friendly leave policies
  • Enhanced maternity leave – 20 weeks full basic pay after 2 years' service and 26 weeks full basic pay after 3 years' service
  • Paternity leave – 4 weeks full pay after probation
  • Salary Sacrifice options
About GoHenry

We're on a mission to help every kid be smart with money. Our goal? Create generations of independent, confident young adults, armed with money skills that will set them up for life.

We place the power in the hands of young people, giving them the tools they need to master the financial ropes for themselves. They can spend, save, earn, and give with GoHenry's prepaid debit card and app – because learning through doing really works (and it's more fun). All while our unique built-in controls give parents total peace of mind.

We're proud to say...
  • We ranked #38 in Newsweek's Top 100 Most Loved Workplaces in the UK in 2023
  • We're one of Tech Track's top 50 fastest-growing UK companies.
  • We won Finders Kid's Cards Customer Satisfaction Awards in 2022 and 2023.
  • We won the Tech for Good award at the Better Society Awards 2023
  • Our kids and parents have donated over £500,000 of their own money to NSPCC via their GoHenry accounts

But we're still growing, and that's why we need you.

GoHenry is an equal-opportunity employer, and we're on a mission to foster a diverse & inclusive workplace. Individuals seeking employment at GoHenry are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.

Want to join our mission?

If GoHenry sounds like a place you'd like to be, please apply using the link below.

#J-18808-Ljbffr
  • Paid Media Manager

    3 days ago


    London, Greater London, United Kingdom Blu Digital Full time

    Paid Media Manager - 9 month FTC London (Hybrid) Our client, a leading beauty brand, is looking for a strong Paid Media Manager to join their team in London.  This role is a 9 month Fixed Term Contract, and will be based in a London office on a weekly- hybrid basis. The role is paying up to £60k maximum + bens.  The ideal person will have hands-on...

  • Paid Media Manager

    2 days ago


    London, Greater London, United Kingdom Sphere Digital Recruitment Full time

    Job Description Paid Media ManagerPaid Media Manager - Media Agency - London - £40,000 - £45,000 + 10% bonus and Company Share Scheme.The Company My client is the ultimate digital marketing solution, aiding brands in navigating the complex digital landscape. Their product range supports clients in partnership identification, automated audits, and...

  • Paid Media Manager

    3 weeks ago


    London, Greater London, United Kingdom Sphere Digital Recruitment Group Full time

    Paid Media Account Manager - ecom consultancy. LondonSalary -up to £40,000 My client is an eCommerce consultancy and paid media agency. They work with ambitious brands and retailers to help them achieve their ecommerce goals and solve their hardest challenges. They are looking for an Account Manager to join their paid media team and work with some of the...

  • Paid Media Manager

    3 weeks ago


    London, Greater London, United Kingdom Sphere Digital Recruitment Group Full time

    Paid Media Account Manager - ecom consultancy. LondonSalary -up to £40,000 My client is an eCommerce consultancy and paid media agency. They work with ambitious brands and retailers to help them achieve their ecommerce goals and solve their hardest challenges. They are looking for an Account Manager to join their paid media team and work with some of the...

  • Paid Media Lead

    2 days ago


    London, Greater London, United Kingdom Sphere Digital Recruitment Full time

    Job Description Paid Media Lead.Salary up to £100,000The CompanyAn exciting senior level role in the Paid Media team for a global Digital Agency.Hiring over 2000 employees globally, this agency delivers innovative solutions across media, tech, creative and data.This is an exceptional opportunity to lead a highly experienced team that deliver award winning...

  • Paid Media Manager

    3 weeks ago


    London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

    Paid Media Manager Location: London (Hybrid)Salary: £40,000 - £50,000 + PerksType: Full-TimeWe're looking for an experienced Paid Media Manager to join our team in London. If you're a pro at managing multi-channel ad campaigns and love diving into performance data to optimise results, we'd love to hear from youWhat You'll Do:Plan, execute, and optimise...

  • Paid Media Executive

    4 weeks ago


    London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

    Paid Media Executive – London Digital Marketing Agency Location: London (Hybrid) Salary: Competitive + Perks Department: Performance Marketing Reports to: Paid Media ManagerAbout UsWe're a fast-paced, creative, and slightly coffee-addicted digital marketing agency in the heart of London. We live and breathe digital, and we're on the hunt for a Paid Media...

  • Paid Media Executive

    3 weeks ago


    London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

    Paid Media Executive – London Digital Marketing Agency Location: London (Hybrid) Salary: Competitive + Perks Department: Performance Marketing Reports to: Paid Media ManagerAbout UsWe're a fast-paced, creative, and slightly coffee-addicted digital marketing agency in the heart of London. We live and breathe digital, and we're on the hunt for a Paid...


  • London, Greater London, United Kingdom NBCUniversal Full time

    The Digital Planner will be responsible for the daytoday planning execution and optimisation of performance marketing initiatives primarily across paid social channels aligned with the businesss customer acquisition strategy.As part of the inhouse media buying team this role will translate strategic objectives into actionable plans ensuring the effective...


  • London, Greater London, United Kingdom NBCUniversal Full time

    We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium...


  • London, Greater London, United Kingdom Sphere Digital Recruitment Full time

    Job Description Digital Media Buyer - Contract Role Central London | 2-3 Days Onsite | £235pd Outside IR35 | Until End of YearMy client, a well-known alcohol brand, is looking for a Digital Media Buyer (Paid Social & Programmatic) to join their team on a contract basis until the end of the year. This role requires hands-on experience across key platforms...

  • Media Manager

    3 days ago


    London, Greater London, United Kingdom Blu Digital Full time

    Media Manager  London  My client is a UK leading retailer, they are looking for a European Media Manager to join their growing team. This is a new exciting role and you will have a lot of responsibility and be able to lead different projects. The role itself will drive European media effectiveness, partnering with all departments within the marketing...

  • Head Of Paid Media

    4 days ago


    London, Greater London, United Kingdom TN United Kingdom Full time

    Social network you want to login/join with:Charlie Oscar is a digital growth company built to transform brands and underpinned by marketing science.We combine data, technology and creativity to advise and execute digital media analysis and strategy for the world's most ambitious brands. We transform growth.How do we transform growth? It all starts in...

  • Head of Paid Media

    2 days ago


    London, Greater London, United Kingdom Clicky Full time

    We are looking for an experienced and strategic Head of Paid Media to lead our dynamic Paid Media team. This senior role is integral to driving the success of our clients' paid advertising campaigns across Paid Search and Paid Social platforms. You'll have a proven track record of managing large budgets, achieving measurable ROI, and inspiring a...


  • London, Greater London, United Kingdom Jimmy Choo Full time

    Direct message the job poster from Jimmy ChooInternational Talent Acquisition Manager @ Capri HoldingWe have an exciting opportunity for a Paid Social Media Manager, to join our team at Jimmy Choo, based in our London Head Office. This role is focused on Paid Social and the ideal candidate should have a strong knowledge of planning, activation and reporting...

  • Paid Media Manager

    4 weeks ago


    London, Greater London, United Kingdom Influencer Full time

    Who are weWe are the originators of influencer marketing.Influencer is an agency built at the intersection of creativity data and technology with a unique people power & platform power approach.From big brand launches to shifting perceptions and from riding fast trends to driving footfall Influencer builds ideas with impact to deliver outcomes that drive...


  • London, Greater London, United Kingdom JR United Kingdom Full time

    Social network you want to login/join with:Location: Bristol, (hybrid working pattern 3 days onsite 2 WFH)Job Type: Permanent position, full timeThe Role:You'll take ownership of optimising paid search, social, and programmatic campaigns, managing large-scale activity across all three channels for our Higher Education clients.This role would suit an existing...

  • Paid Media Manager

    3 weeks ago


    London, Greater London, United Kingdom Shape Recruitment Full time

    My client is an exciting, award-winning, independent media agency, based in Central London. They are hiring for this exciting client-facing role, responsible for the planning, activation, optimisation and reporting across Paid Social campaigns.Responsibilities:To work with the wider team in setting strategies and planning the media mix for paid social...


  • London, Greater London, United Kingdom Digital Voices Full time

    Location: United Kingdom - Remote, with frequent weekly travel to LondonSalary: £35,000 - £45,000The Role:As a Paid Social Specialist within our Paid Social Team, you will play a key role in scaling our paid social offering. You will be responsible for executing and optimising high-performing paid social campaigns that amplify influencer-driven content,...


  • London, Greater London, United Kingdom Premier Full time

    Associate Director- Digital and Paid Media, Healthcare CommunicationsSalary: £70,000 to £90,000 plus benefitsType: Permanent position - hybrid working (3 days in the office)A multi-award winning, global communications consultancy is looking for an experienced Associate Director to grow the digital channels across the healthcare communications division....