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Communications Manager

2 weeks ago

Liverpool, Liverpool, United Kingdom Church of England Full time

The following content displays a map of the jobs location - Liverpool

This is a high profile and pivotal role within the communications team at the Diocese of Liverpool and Liverpool Cathedral as we seek to tell our stories and build our reputations as we grow and aim to reach younger and more diverse audiences.

In conjunction with the Head of Communications, this role will be responsible for shaping and implementing the communications and engagement strategies important to the overall Diocesan mission. This is currently our Diocesan Investment Programme, from the National Church and Fit for Mission, an exciting project that will transform the life and mission of Liverpool diocese.

As a landmark of the city, Liverpool Cathedral runs a number of high-profile services, exhibitions and events. As the Communications Manager, it will be your responsibility to market these events to the public. From planning the social media campaign for our next exhibition to ensuring that all worship services are properly displayed and advertised. Working alongside a number of stakeholders, such as the enterprise and fundraising departments to ensure that all communications needs are met and planned for.

The post holder will help create and facilitate a framework for clear, consistent communications, bringing experience of best practice. They will be responsible for developing messaging for audiences, developing effective channels, production/media through those channels, creating feedback channels, and evaluating and reporting effectiveness. They will build and sustain meaningful, productive relationships with key internal and external stakeholders and help set the tone for how we speak to the world around us. They will have day to day responsibility for managing the communications team.

Job summary:
  • Work with the Head of Communications and diocesan stakeholders to develop the communication and engagement strategy, initially explaining and promoting Fit for Mission the Diocesan Investment Programme (DIP)
  • Develop and implement the rolling integrated Comms & Engagement plan for the DIP and wider diocesan / cathedral communications
  • Oversee the management and development of the website and social media.
  • Manage the Communications Team
  • Develop, implement and maintain brand consistency
  • Support Diocesan and Cathedral events
Duties and key responsibilities
  • Work with the Head of Communications and diocesan stakeholders to develop the communication and engagement strategy, specifically explaining and promoting the Diocesan Investment Programme (DIP).
  • This will focus significantly on how to engage stakeholders within the diocese, receive feedback, as well as broadcast communications effectively
  • There is also a focus needed on reaching younger and more diverse audiences
  • Develop and implement the rolling integrated Comms & Engagement plan for the DIP and wider diocesan communications.
  • Develop strong working relationships with all leaders within the diocese
  • Establish and implement a transparent, effective and efficient process of commissioning, producing, phasing, delivering and evaluating on-brand communications and engagement to deliver the plan
  • Establish comms & engagement feedback channels
  • Take editorial responsibility for key communications including current vehicles – The Bulletin; Cathedral E-News, social media and websites for diocese and cathedral as well as write key corporate documents from time to time
  • Oversee the development of critical marketing and promotional campaigns by the Communications Assistant
  • Oversee the management and development of the website and social media development. Work with the communications team to:
  • Plan, schedule and publish content across our social channels and professionally maintain the social media presence of the diocese and cathedral
  • Integrate communication activities across a variety of media platforms
  • Proactively spot trends and opportunities in social media communications
  • Engage with followers, monitor user-generated content and respond to queries in a timely manner.
  • Manage the Communications Team
  • Manage and support the Comms team to deliver the various communications strategies
  • Support their professional development
  • Manage any outside agencies or partners, and support diocesan and cathedral events
  • Build good relationships with key local media outlets and influencers
  • Assist with events and exhibition launches at the cathedral to capture media and liaise with invited press
  • Assist with the communications and press management at events within the Diocese and Cathedral.

PLEASE SEE ATTACHED RECRUITMENT PACK FOR FURTHER DETAILS AND PERSON SPECIFICATION.

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