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Scientific Product Marketing Lead

1 week ago

London, Greater London, United Kingdom CANCER RESEARCH UK Full time

4,000 professionals, 0 days wasted, 1 incredible purpose. Together we are beating cancer.

Scientific Product Marketing Lead - CancerTools

Salary: £73,000 - £80,000 pa depending on experience

Reports to: Head of Growth Marketing - CancerTools

Department: Research & Innovation

Contract: Permanent

Hours: Full time 35 hours per week (flexible-working requests will also be considered if it meets business needs)

Location: Stratford, London with high flexibility (we would expect you to be in the office on average 1-2 days per week)

Closing date: Sunday 30th March at 23.55. This vacancy may close earlier if a high number of applications are received or once a suitable candidate is found, so please do not delay submitting your application to avoid any disappointment.

At Cancer Research UK, we exist to beat cancer.

We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That's why we're looking for someone talented, someone who wants to develop their skills, someone like you.

We have a new exciting opportunity for a Scientific Product Marketing Lead to join the CancerTools team and be responsible for expanding our customer base, product awareness and sales to academic researchers, as well as increasing commercial licenses to industry sectors.

About the team

CancerTools.org is the world's largest non-profit technology transfer organisation dedicated exclusively to research reagents. It forms part of Cancer Research UK, the world's largest independent cancer research funder, providing in excess of £350M grant funding annually. CancerTools.org is part of Cancer Research UK's Commercial Partnerships team (formerly Cancer Research Technology) where it has partnered with and commercialises the research reagents of more than 180 universities, technology transfer offices and research organisations worldwide.

What will I be doing?

  • Accountable for global scientific marketing, with line management and responsibility for a team of Product Marketing Managers across key cancer areas.
  • Provide strategic direction to the product marketing team to develop and manage multichannel, data-driven marketing campaigns across cancer areas to deliver on revenue targets, KPIs, within budget.
  • Responsible for strategic marketing and content strategy to optimise scientific content and campaigns across cancer research areas for Marketing qualified leads (MQL) and revenue generation (product marketing collateral, case studies, resources, webinars, global exhibition, third-party advertising, email campaigns, Search Engine Optimisation (SEO) and Pay per click advertising (PPC), market research and surveys).
  • Monitor global competitive developments across cancer fields, to revise and direct product strategy and positioning accordingly.
  • Responsible for strategic engagement with Key Opinion Leaders, and partners, existing customers in academia and Industry to explore new avenues for growth, inform strategy and cancer portfolio improvement.
  • Steer product lifecycle management, new product launches, global pricing strategy, e-commerce optimisation and promotional activities.
  • Expand and grow qualified customer databases for prioritised cancer research areas.
  • Identify market opportunities for product additions and improvements for company-wide communication.
  • Accountable for overall reporting of KPIs, MQLs and revenue against target to the senior leadership team.

What skills are we looking for?

  • Extensive experience in senior product marketing or senior marketing roles in the life science reagents industry.
  • Exemplary communication skills, both written and verbal.
  • Demonstrable success in increasing global market share in life science product portfolios through targeted marketing strategy.
  • Demonstrable knowledge in the life science reagents field (to minimally include antibodies, cell lines, cell culture).
  • Line management experience.
  • Experience in setting, monitoring and delivering on marketing KPIs, sales targets and communication to management.
  • Full knowledge of using the marketing channel mix, including digital channel marketing expertise (SEO, PPC, Email, Web, Social, Third Party).
  • PhD in a Life Science discipline or BSc/MSc with equivalent experience (cancer related fields preferred).

Desirable:

  • Knowledge or experience of cancer/oncology specific products and tumour models (Cell lines, PDX, Organoids).
  • Research experience in a cancer related field a plus.
  • Experience in generating commercial product licensing sales for Pharma, Biotechnology and CRO sectors.

Our organisation values are designed to guide all that we do.

Bold: Act with ambition, courage and determination.

Credible: Act with rigour and professionalism.

Human: Act to have a positive impact on people.

Together: Act inclusively and collaboratively.

We're looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.

What will I gain?

We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.

You can explore our benefits by visiting our careers web page.

How do I apply?

We operate an anonymised shortlisting process in our commitment to equality, diversity, and inclusion. CVs are required for all applications; but we won't be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you quickly, fairly, and objectively.

Please note: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.

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