Regional Sales Manager

2 weeks ago


Wolverhampton, Wolverhampton, United Kingdom Macfarlanepackaging Full time

This range is provided by Macfarlane Packaging. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Region: West Midlands

Package: Basic salary up to £65,000 plus attractive bonus/OTE, Company car/allowance & flexible benefits package including hybrid working, up to 27 days holiday (plus bank holidays & additional annual leave purchasing scheme)

Sector: Packaging Distribution

The Sales Manager Role

Reporting to the Sales Director at Network Packaging based in Wolverhampton, this hands-on sales management position is focused on driving high levels of sales team performance. Assuming responsibility for a team of four external sales people, the role carries overall responsibility for recruiting, coaching, objective setting and developing the sales team aligned to strategic objectives and company sales processes, designed to expand the customer base and drive sales growth.

  • Manage the external sales team, setting clear targets and objectives, conducting regular performance and development assessments, and providing continuous coaching to identify training needs and support professional growth.
  • Develop and implement strategic business plans for each territory in partnership with Sales Executives to maximise sales performance and ensure the achievement of overall team sales targets and profitability.
  • Lead the sales team in identifying new opportunities and expanding the existing customer base, ensuring designated accounts meet agreed-upon revenue and margin expectations.
  • Actively pursue and secure new business, achieving personal targets for new client acquisition and account growth as defined with the Sales Director.
  • Monitor and support team CRM utilisation, ensuring all customer interactions, quotes, and orders are accurately logged and maintained to foster a healthy sales pipeline.
  • Oversee the preparation of strategic customer account plans, working with the team to ensure that these plans align with company standards and effectively support long-term customer relationships.
  • Support team members in maintaining accurate and up-to-date CRM records, emphasising the importance of data integrity in customer management.
  • Track team activity levels for quotes, orders, and other sales metrics to meet company expectations and drive pipeline health.
  • Complete relevant reports within specified timeframes, monitoring sales inputs, invoicing, margin, and profitability, and taking corrective action where necessary.
  • Collaborate closely with site functions such as Internal Sales, Purchasing, and Logistics to ensure accurate delivery schedules, contributing to optimal customer satisfaction and team NPS results.
  • Develop a comprehensive understanding of all packaging solutions, ensuring team members are well-equipped to provide a complete solution to customers rather than focusing solely on individual products.
  • Serve as an escalation point for customer issues in the region, working to provide timely and effective solutions that align with company standards.
  • Identify and participate in continuous professional development opportunities for each team member, fostering a culture of growth and development.
  • Support strategic sales initiatives by assisting with customer meetings, training, or joint visits as needed to ensure alignment with the site and company-wide objectives.
  • Regularly collaborate with other management and functional teams within the company to share insights and develop integrated sales approaches.

What you will bring

  • Minimum 18 months experience mentoring/coaching or managing an external sales team
  • Location: Must reside 'on patch' within the West Midlands region (Birmingham/Wolverhampton, Coventry or Staffordshire area).
  • Credible personal sales track record straddling both new business sales & account management
  • Strong leadership style with experience of coaching, training, and development
  • Experienced in strategic sales planning, with ability to effectively forecast
  • Strong working knowledge & understanding of Macfarlane Packaging's products & solutions
  • Familiarity with packaging-related products and the ability to effectively support customer inquiries and sales efforts, including knowledge of some of our products.
  • Experience of working within a fast-paced sales distribution/merchant or wholesale business environment
  • Ability to handle matters with sensitivity, diplomacy, and integrity
  • Strong numeric, analysis & data interpretation ability
  • Valid UK driving licence
  • Formal management qualifications (professional accreditations and/or higher education)
  • Previous use of & familiarity with Microsoft Dynamics CRM
  • Experience in managing within a national/multi-national decentralised multi-site organisation.

What you will get

  • 25 days annual leave (rising to 27 days with service) plus all public/bank holidays
  • Additional Holiday purchasing scheme (run annually)
  • Contributory pension scheme
  • Free parking at most of our site locations
  • Annual (company paid) volunteering day
  • Range of company cars or cash allowance (including hybrid/electric) for qualifying job roles
  • Employee assistance program to support & advise with well-being & any issues
  • Extensive range of training/development & potential progression opportunities
  • Employee discount scheme (discounts on several major retail/leisure brands)
  • Simply Health/Dental Cover option or BUPA cover for qualifying roles
  • Enhanced HR policies relating to various employee rights & entitlements
  • Long service awards (5-40 years)
  • Charitable giving options
  • Financial support with eye-tests/purchasing glasses (DSE users only)
  • Candidate referral scheme (awards £750 for referring successful applicants to Macfarlane job vacancies)

How to apply

We are working swiftly to find the best applicants and hope to hold local interviews ASAP. Please click 'apply' to submit your up-to-date CV. All applications will be acknowledged. If you haven't heard from us within 2-3 weeks, please assume your application was unsuccessful.

We welcome and encourage applications from people of all backgrounds irrespective of your age, gender, disability, race, nationality, ethnicity, gender expression, religion, or sexual orientation. Should you require any specific support or adjustments during the recruitment process, please email our recruitment team directly.

NO RECRUITMENT AGENCIES PLEASE

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Sales, Management, and Business Development

Industries

Packaging and Containers Manufacturing and Freight and Package Transportation

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