Marketing Operations Specialist

2 weeks ago

Manchester England United Kingdom Ramboll Group AS Full time

Are you a marketing operations ninja who can help improve our marketing execution, automation and reporting? If yes, then our role as campaign operations specialist will be a great opportunity for you to help strengthen our marketing operations and campaign impact.

Reporting to our UK-based global campaign manager and team lead, you will join our newly established Manchester-based team and be part of the global Brand, Marketing and External relations team.

Your new role

As our Marketing Operations Specialist, you will have strong hands-on experience with our marketing automation platform (HubSpot) and partner closely with our campaign managers and specialists to play a key role in building effectual global marketing campaigns across the marketing systems and platforms and build our analytics and reporting set-up.

  • Team up with our campaign managers and deliver platform support and data for campaign execution using HubSpot and wider Martech stack
  • Manage and optimise our marketing automation set-up, with focus on HubSpot, including designing and setting up lead scoring and complex workflows
  • Build and structure our analytics and reporting set-up and standardise our marketing reporting mechanisms across systems to enable data driven decision making
  • Collaborate with our offshore data and analytics colleagues to improve our tracking set-up across the Martech stack and platforms to drive insights
  • Build dashboards and reporting that tells a clear story and builds a map for campaign optimisation

About you

Being detail oriented and proactive is important. You will be a good collaborator and positively engage with colleagues across a global organisation as well as external vendors.

  • Confident experience in marketing operations – ideally from an international B2B environment
  • Fluency in HubSpot and CRM systems (Dynamics, Salesforce), web analytics tools and UTM codes and tracking is a natural part of your vocabulary. Note: we use PiwikPro, great if you do too
  • A structured and analytical mindset and proven experience with data analysis and reporting that effectively tells a story and informs decision making
  • You understand systems requirements for an effective tracking set-up and can identify issues and solutions
  • Strong problem-solving abilities and excellent collaboration skills
  • Basic knowledge of marketing legal aspects, incl. GDPR

What we can offer you

  • Commitment to your development
  • Leaders guided by our Leadership Principles
  • A culture that welcomes you as the unique person you are
  • Inspiration from colleagues, clients, and projects
  • The long-term thinking of a foundation-owned company

Ready to join us?

Please submit your application with your up-to-date CV. We invite diversity in all its forms and encourage applicants from all groups to apply.

Thank you for taking the time to apply We look forward to receiving your application.

#J-18808-Ljbffr

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