Paid Media Director

2 weeks ago

London, Greater London, United Kingdom The Goat Agency Full time

Job Title: Paid Media Director

Location: Remote/Hybrid

Salary: £50-60k

As a Paid Medial Director, you'll oversee our Paid Social and Programmatic teams in the creation, implementation and optimisation of ad campaigns for some of the biggest brands in the world.

The Goat Agency is the world's leading social-first marketing agency, powered by influencers. We've worked with, retained, and scaled some of the most exciting brands in the world, and delivered award-winning social and influencer campaigns in over 70 countries and 28 languages. Right now, we're the best influencer agency in the world, but our vision is to be the best marketing agency in the world.

Your responsibilities will include:

  • Provide strategic oversight and direction for paid social and programmatic campaigns to achieve client goals and drive results
  • Develop and implement comprehensive paid social strategies that align with clients' business objectives, target audience, and brand messaging
  • Develop and lead comprehensive strategies for programmatic remits that align with the clients' business objectives, while advocating for innovation across the offering
  • Lead and mentor a team of paid social and programmatic specialists, providing guidance, feedback, and support to ensure their success and professional growth
  • Lead on conversations and relationships with platform partners at Meta, TikTok, YouTube, LinkedIn, and others
  • Lead on relationships with counterparts in other GroupM agencies, identifying opportunities to work collaboratively in support of the Client Services team
  • Lead ongoing analysis of campaign performance, identify areas for optimisation, and provide strategic recommendations to clients and Client Services teams, to support client growth
  • Stay up-to-date with industry trends, best practices, and platform updates to constantly improve our paid social strategies and tactics
  • Identify knowledge gaps and training needs amongst paid team members, ensuring that industry best practices are followed
  • Build strong internal relationships with the various departments across Goat to ensure seamless campaign activations and excellent communication
  • Drive and inspire innovation across the paid team, using data and trends to identify client opportunities

Required Experience:

  • A minimum of 5 years of experience in digital marketing with a focus on paid social campaigns, preferably in a leadership or managerial role
  • A good understanding of Amazon DSP, DV360, and other retail media channels is preferred
  • Excellent knowledge of, and a proven track record of success in developing and executing effective paid advertising strategies that drive results for clients
  • Strong leadership skills with experience in managing and motivating a team of paid specialists
  • In-depth knowledge of various social media platforms, including but not limited to Meta,, Pinterest, LinkedIn, YouTube and TikTok
  • Excellent analytical skills, with the ability to analyse campaign performance data and make data-driven decisions,
  • Strong communication skills, both written and verbal, with the ability to effectively communicate with clients and team members
  • A strong eye for detail and experience in using data trends to open up client opportunities
  • Extensive client-facing experience, with a strong ability to communicate paid media strategies effectively

Company Culture and Benefits:

  • Regular social events and ongoing clubs
  • £200 grant to make your working-from-home set up comfortable once you've passed probation
  • Provided MacBook laptop to work from
  • Flexi-hours
  • Remote/Hybrid Working
  • Health and wellbeing allowance once you've passed probation
  • Health Insurance after you've passed probation
  • Life Insurance Policy
  • 25 Days Holiday plus bank holidays, accruing up to 30 days based on length of service
  • Birthday & Work Anniversary Days Off
  • Length of Service Gifts
  • In-office benefits such as beauty treatments & Yoga
  • Flexible Bank Holidays
  • Volunteering Days
  • Free Flu Jabs

Plus Many More

  • Paid Media Director

    3 days ago

    London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

    Job Description Job Title: Paid Media Director Location: London (Hybrid) Industry: Sports & Entertainment Full-time | Senior LeadershipAbout UsWe're a specialist agency (or brand – can be tweaked) at the intersection of sport, culture, and performance marketing. Our mission is to help clubs, brands, athletes, and rights holders connect with fans in...

  • Paid Media Director

    1 week ago

    London, Greater London, United Kingdom JR United Kingdom Full time

    Tribal Tech - The Digital, Data & AI SpecialistsLocation:London, United KingdomJob Category:OtherEU work permit required:YesJob Views:8Posted:06.04.2025Expiry Date:21.05.2025Job Description:Job Title: Paid Media DirectorLocation: London (Hybrid)About UsWe're a specialist agency at the intersection of sport, culture, and performance marketing. Our mission is...

  • Paid Media Director

    4 days ago

    London, Greater London, United Kingdom JR United Kingdom Full time

    Tribal Tech - The Digital, Data & AI SpecialistsLocation:London, United KingdomJob Category:OtherEU work permit required:YesJob Views:8Posted:06.04.2025Expiry Date:21.05.2025Job Description:Job Title: Paid Media DirectorLocation: London (Hybrid)About UsWe're a specialist agency at the intersection of sport, culture, and performance marketing. Our mission is...

  • Paid Media Director

    2 weeks ago

    London, Greater London, United Kingdom The Goat Agency Full time

    As a Paid Media Director, you'll oversee our Paid Social and Programmatic teams in the creation, implementation and optimisation of ad campaigns for some of the biggest brands in the world.The Goat Agency is the world's leading social-first marketing agency, powered by influencers. We've worked with, retained, and scaled some of the most exciting brands in...

  • Associate Director- Paid Media

    5 days ago

    London, Greater London, United Kingdom PRWeek UK Full time

    **Associate Director- Paid Media & Digital Health**Employer Location London (Central) Salary £70,000 to £90,000 Closing date 8 May 2025 View more categories View less categories Contract Type Hours Discipline , , Seniority Sector Business Type Benefits , You need to or to save a job. Send job ...

  • Paid Media Director

    6 days ago

    London, Greater London, United Kingdom We Are Aspire Full time

    Would you like to work for a creative-lead agency where you'll have the freedom to define the digital marketing offering and make a lasting impact?As the Paid Media Director, you'll take charge of all digital marketing initiatives, helping elevate household-name brands and drive measurable business growth. As a newly created position, you'll have the scope...

  • Paid Media Director

    4 days ago

    London, Greater London, United Kingdom WeAreAspire Full time

    Would you like to work for a creative-lead agency where you'll have the freedom to define the digital marketing offering and make a lasting impact?As the Paid Media Director, you'll take charge of all digital marketing initiatives, helping elevate household-name brands and drive measurable business growth. As a newly created position, you'll have the scope...

  • Director Global Paid Media

    16 hours ago

    London, Greater London, United Kingdom Autodesk Full time

    Position Overview Autodesk's Digital Media Center (DMC) is a center of excellence that supports and advises internal stakeholders with digital media best practices to improve business outcomes. The organization operates in a hybrid model with in-house and agency resources, consisting of digital media planners, optimizers, analysts, and execution...

  • Lead, Paid Media

    6 days ago

    London, Greater London, United Kingdom Royal Caribbean Group Full time

    Journey with us  Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world. ABOUT THE COMPANY Silversea is the defining name in...

  • Media Director

    4 weeks ago

    London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

    Paid Media Director – Global Brands & High-Impact StrategyLocation: London Are you a strategic powerhouse with a passion for paid media? Do you thrive in high-stakes pitch environments and love working with world-renowned brands? We're looking for a Paid Media Director to take the reins on multi-million dollar campaigns, shaping the future of media...

  • Paid Media Manager

    7 days ago

    London, Greater London, United Kingdom Influencer Full time

    Who are weWe are the originators of influencer marketing.Influencer is an agency built at the intersection of creativity data and technology with a unique people power & platform power approach.From big brand launches to shifting perceptions and from riding fast trends to driving footfall Influencer builds ideas with impact to deliver outcomes that drive...

  • Paid Media Manager

    6 days ago

    London, Greater London, United Kingdom Kairos Recruitment Full time

    Are you a highly skilled Paid Media Specialist with expertise in Google and LinkedIn Ads? Are you looking to take on a new challenge with the opportunity to work on both smaller campaigns and larger, high-profile projects? If so, we have the perfect role for you.Our client is seeking a talented B2B Paid Media Specialist to join a dynamic team. In this role,...

  • Paid Media Specialist Director

    4 days ago

    London, Greater London, United Kingdom W Communications Full time

    W Communications Group is a network of forward-thinking companies committed to expanding and driving digital growth for brands through innovative paid media strategies. We're seeking a Paid Media Specialist to join our team and help execute best-in-class digital media campaigns across our core businesses of W Communications, LOTUS and Franses Global. This...

  • Paid Media Executive

    2 weeks ago

    London, Greater London, United Kingdom JR United Kingdom Full time

    Social network you want to login/join with:Location: Bristol, (hybrid working pattern 3 days onsite 2 WFH)Job Type: Permanent position, full timeThe Role:You'll take ownership of optimising paid search, social, and programmatic campaigns, managing large-scale activity across all three channels for our Higher Education clients.This role would suit an existing...

  • Associate Director- Digital and Paid Media, Healthcare Communications

    6 days ago

    London, Greater London, United Kingdom Premier Full time

    Associate Director- Digital and Paid Media, Healthcare CommunicationsSalary: £70,000 to £90,000 plus benefitsType: Permanent position - hybrid working (3 days in the office)A multi-award winning, global communications consultancy is looking for an experienced Associate Director to grow the digital channels across the healthcare communications division....

  • Paid Social Director

    3 days ago

    London, Greater London, United Kingdom Somerce Full time

    Account Director - TikTok ShopWe are a young, lively, and enthusiastic TikTok Shop agency, based in London, with a hybrid working rhythm. Our team is dedicated to helping brands maximise their presence and sales on TikTok.We are passionate about driving growth and innovation in the e-commerce space, and we are looking for an experienced and strategic Paid...

  • Paid Media Investment Director

    5 days ago

    London, Greater London, United Kingdom Latitude Digital Marketing Full time

    At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all...

  • Paid Social Director

    3 days ago

    London, Greater London, United Kingdom Dentsu Aegis Network Ltd. Full time

    Paid Social Director - B2BPaid Social Director - B2BThis is a Paid Social Director Role which sits within our Total Social Capability focusing on our B2B line of business. Total Social is our integrated capability which brings together dentsu's 300+ social specialists in the UK – across Paid, Organic and Influencer marketing. We recognise that social media...

  • Paid Social Director

    6 days ago

    London, Greater London, United Kingdom Somerce Full time

    Account Director - TikTok ShopWe are a young, lively, and enthusiastic TikTok Shop agency, based in London, with a hybrid working rhythm. Our team is dedicated to helping brands maximise their presence and sales on TikTok. We are passionate about driving growth and innovation in the e-commerce space, and we are looking for an experienced and strategic Paid...

  • Paid Media Director

    1 week ago

    London, Greater London, United Kingdom 1st Formations Full time

    Get AI-powered advice on this job and more exclusive features.1st Formations provided pay rangeThis range is provided by 1st Formations. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay rangeDirect message the job poster from 1st FormationsLeading e-commerce Corporate Services GroupServices...