Regional Sales Manager

5 days ago

Ipswich, United Kingdom SIGI Europe Full time

SIGI Europe AB has an immediate opening for a Regional Sales Manager UK with material handling experience for its Central UK territory and may also include Ireland and Scotland. The preferred home office base location is Birmingham, Northampton, England area. Other countries as part of the territory will be considered.


The ideal candidate will have industry knowledge and will integrate successfully with our current sales team to provide the highest level of customer service and sales possible to the material handling industry.

SIGI is the world’s largest manufacturer of ergonomic material handling equipment for vertical lifting and work positioning. Our products are designed to improve worker productivity while reducing the potential for worker injuries. Anywhere that workers are lifting and positioning items, handling pallets, working with parts in containers or transporting loads in a factory or warehouse, SIGI has a product to make the job faster, safer, and easier.


As an integral part of the global SIGI network, SIGI Europe AB stands at the forefront of the lifting and vertical positioning industry with our flagship brands, Marco and Hymo. With roots extending back to 1935, our presence across Europe is marked by a commitment to quality, innovation, and a deep understanding of the challenges faced by sectors requiring specialized lifting solutions.


We realize that our success is a direct result of the efforts of our talented and dedicated employees. To ensure continued success we take extra care to make sure that careers at SIGI are financially, intellectually, emotionally, and socially rewarding for all.


Position Summary:

The SIGI RSM role maximizes sales growth in the territory in all aspects to:

  • Build and develop relationships with the most important partners in the region
  • Identify new potential partners in allocated region
  • Manage sales activities between the end user, dealer, and channel to grow business
  • Coach and advise dealer salespeople on best approach for successful sales of our machines
  • Qualify, select, train, and motivate the various sales channels to sell products
  • Develop and maintain relationships with distributors and customers


Key Responsibilities:

  • Select, evaluate, and develop effective sales channels and strategies designed to provide maximum penetration for all assigned products in each appropriate market throughout the designated territory. Actively manage and grow sales in the territory
  • Provide the technical support and product assistance required which allow involved distributor personnel to effectively sell the assigned products. Areas of expertise should include but not be limited to: (a) scope of product line, (b) specific features and benefits, (c) code compliance, (d) safety requirements, (e) options, (f) applications; and (g) limitations. Help find and provide the best solution for end user applications
  • Communicate opportunities, projects and customer developments to the company via the Customer Relationship Management Tool (CRM) that contribute to the development of the company (e.g. business opportunities, legislation, competition, product development)
  • Communicate customer information and application information to Technical Sales Specialist for effective quoting and sales. Understand customer needs to provide solutions to their problems. Plan, organize, and coordinate with management to qualify opportunities and projects for best sales of machinery
  • Plan purposeful travel in territory to build relationships with channel personnel and end users, determine the effectiveness of channel salespeople, identify training needs, and recognize future opportunities for SIGI products
  • Collaborate with Partners Chanel Manager and assist in the implementation of programs, on the distributor level, which will improve their sales performance, which includes joint sales calls. Update channels on all products/policies/features/benefits and evaluate their use of the selling process and sales skills. Provide training for dealer salespeople to help with sales of work positioning equipment
  • Ensure fast response to customers, request for quotes and technical or service issues
  • Prepare and monitor sales plans and quotas to maximize revenue growth. Maintain measuring mechanisms in order to quantitatively evaluate a distributor’s performance
  • Implement sales strategies to penetrate channel accounts and markets. Prospect for new distributors and customers within the territory
  • Submit short- and long-term forecasts and additional reports, as required
  • Assist in the development of all sales procedures from the standpoint of its effect on the sales volume of the territory


Travel Requirements:

  • Ability to travel the territory up to 50% of the time

What our ideal candidate brings to the table:

  • Bachelor’s degree with a minimum of 5 years of sales experience managing and supporting dealer channels or relevant work experience
  • General Technical aptitude is required
  • Previous experience in industrial manufacturing/ maintenance or technical sales is an advantage
  • Superior communication (written and verbal) and interpersonal skills
  • High level of integrity and trustworthiness. Must have customer and quality focus


Personal features:

  • Entrepreneurial mindset that focuses on the impact on the customer
  • Coaching, consulting approach
  • Ability to build and maintain good relationships both internally and externally while driving change
  • High degree of business orientation and diplomatic approach
  • Intercultural awareness
  • High level of business acumen, active search for opportunities to develop and grow the company
  • High expectations for the result
  • Optimistic with a can-do attitude
  • Strategic thinker
  • Seeks and accepts feedback and continuously develops
  • Role model acts in connection with our values


SIGI Europe does not accept unsolicited resumes from search firms or employment agencies. Any unsolicited resume will become the property of SIGI.

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