Digital Marketing Analyst

2 weeks ago

Glasgow, United Kingdom Meraki Talent Ltd Full time

Digital Marketing Analyst Location: Remote Meraki Talent are partnering with a global insurance firm, who are looking to appoint a Digital Marketing Analyst to support global digital advertising activities. This role is ideal for someone who combines strong analytical capabilities with hands-on experience across paid search, paid social, and campaign optimisation. Key Responsibilities Paid Search Campaign Management Develop and manage global campaigns across Google Ads and Microsoft Advertising (Bing). Conduct keyword research, bid management, and performance analysis to maximise ROI. Identify and define relevant target audiences. Paid Social Advertising Build and manage global paid social campaigns across Meta (Facebook/Instagram) and LinkedIn. Implement audience targeting strategies and actively monitor campaign effectiveness. Performance Analysis & Reporting Track KPIs and generate performance reports using Google Analytics and platform dashboards. Deliver actionable insights and recommendations to enhance campaign performance. SEO & Keyword Strategy Apply SEO best practices to improve campaign relevance and landing page quality. Support the development of keyword strategies aligned with both paid and organic growth goals. Technical & Creative Support Use basic HTML for landing page edits and troubleshooting tracking issues. Collaborate with creative teams on ad copy, messaging, and visual assets. Budget & Spend Oversight Assist in managing channel spend to ensure cost efficiency and positive ROI. Skills & Qualifications Degree in Business, Marketing, Social Sciences, or related discipline. Minimum 3 years' experience in digital advertising, including expert-level knowledge of Google Ads. Hands-on experience with Microsoft Advertising, Meta Ads Manager, and LinkedIn Campaign Manager. Experience managing global or multi-market digital advertising campaigns. Proficient with Google Analytics and campaign tracking tools. Basic HTML skills for minor edits and troubleshooting. Strong commercial awareness with the ability to present clear, data-backed business cases for marketing investment. Personal Competencies Strong analytical skills with exceptional attention to detail. Excellent communication and organisational abilities. Flexible, proactive, and solutions-focused approach to work. Global mindset with sensitivity to cultural differences. Previous experience in remote or hybrid working environments preferred. Ability to manage multiple priorities and work effectively under pressure. This is a temporary position, initially for 12 months, and can be fully remote. However you must be based in the UK. Apply Now Jennifer wants: Marketing, Digital, Advertising, Insurance 'By submitting your information, you confirm you have read and understood our Privacy Notice which outlines how we use information we collect about you.”

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