Digital Content Strategist

Overview Placement Type: Temporary Compensation: £300-350 Daily Up to £350 per day Start Date: 05 Jan, 2026 About the role: You are a self-motivated, curious content marketer with a proven track record for optimizing content placement, timing, and activation across the full customer journey. Your expertise in contributing to cohesive digital narratives through multiple content types and platforms—paired with your ability to identify content opportunities and amplify their reach—will be vital to creating a best-in-class B2B web experience. In this role, you’ll collaborate across our global marketing organization to brainstorm, educate, and champion digital content best practices (blogs, microcopy for CTAs, content placement, etc.). You’ll remain current with evolving digital trends while delivering content audits, strategic briefs, and working closely with digital publishers, web developers, brand strategists, and key stakeholders to activate a fully connected content experience. As our Digital Content Strategist, you will facilitate content creation, standardization, and strategic placement to maximize efficacy, education, and conversion according to best practices and emerging digital trends. You will own the critical responsibility of connecting newly published content across the user journey—ensuring comprehensive cross-referencing, strategic promotion, and intelligent surfacing at all relevant touchpoints to amplify content value and user engagement. WHAT YOU’LL DO: Execute content audits and reviews to uphold the Amex GBT digital presence for consistency, accuracy and maximum impact. Partner with Senior Digital Performance Marketing Manager to create content action plans based on data findings (Google Analytics 4, Google Search Console) and with SEO Specialist to utilize SEO + LLM data to create content from data-backed insights. Manage and own the Workfront editorial flow for web team owned-content and requests; act as subject matter expert for new page creation and structure. Organize and maintain a web content library to monitor for performance, freshness and internal linking opportunities in partnership with SEO Specialist and content team. Collaborate with web publishing and development teams to create impactful web pages, content, layouts and changes. Partner with internal teams to drive SXO impact with evolving digital copy standards. Contribute to monthly, quarterly performance decks with insights, actions and data-driven findings on endeavors. WHAT YOU BRING: 3 years’ experience in crafting, editing and strategizing B2B and SaaS website messaging at an enterprise level. Strong editorial and brand eye to identify content opportunities that blend SEO and human-centric content with storytelling. Digital/Web-first mentality Familiarity with content management systems (CMS) like WordPress or Drupal. Expertise in content marketing strategies with SEO inclusion, including the marketing funnel, content type best practices Creative approach to problem-solving to work across platforms, channels and teams Demonstrated curiosity for an ever-changing space and drive to learn about peripheral departments and teams for personal and professional growth. Strong analytical and project management skills. Excellent communication and interpersonal skills. EVEN BETTER: Familiarity with SEO/LLM best practices for visibility Data-driven decision maker with advanced analytics skills. Experience in the travel, tech or SaaS industry. Customer-centric with a deep understanding of user behavior. Experienced with agile methodologies. Committed to continuous learning. Understanding of compliance and ethical standards in digital marketing. Experience with web analytics platforms like Google Analytics, Google Search Console, Google Looker Studio and/or Adobe Analytics for tracking user behavior and conversion metrics.