PPC Specialist

New role with a fantastic consumer products business.An opportunity to lead on PPC strategy across the organisation.About Our ClientThe company is a well-established organisation within the Consumer Goods industry. As a medium-sized business, they are known for their innovative approach and commitment to delivering high-quality products and services.Job DescriptionDevelop and execute Paid Search (Google/Bing Ads), Performance Max, Display, Video, Retail Media, and Amazon Advertising campaignsDevelop and implement multi-media attribution modelsMonitor and optimise campaign performance to maximise ROI.Conduct keyword research and analysis to identify opportunities for improvement.Generate performance reports and provide insights to stakeholders.Collaborate with the wider digital team to align PPC strategies with overall marketing objectives.Stay updated on industry trends and platform updates to ensure best practices are implemented.Manage budgets effectively to ensure cost efficiency in paid campaigns.Analyse competitor activity to identify areas for strategic advantage.The Successful ApplicantA successful PPC Specialist should have:Proven experience in managing PPC campaigns.Hands-on experience with Amazon Advertising platforms, including campaign setup, optimisation, and reporting.Familiarity with tools such as Google Attribution, Amazon Ads Console, Adobe Analytics, or third-party MMM (Marketing Mix Modelling) platforms.Strong analytical skills to interpret data and drive actionable insights.Proficiency in using PPC platforms such as Google Ads and Bing Ads.Knowledge of tracking tools and performance measurement metrics.Ability to manage multiple campaigns and prioritise tasks effectively.What's on OfferPPC Specialist Offer:Competitive salary up to £45,000Hybrid working.Permanent opportunity within a well-regarded organisation in Bromborough.Chance to work in the dynamic digital department of a manufacturing business.Opportunities for professional growth and development.