Student Recruitment Marketing Officer
2 weeks ago
The Faculty of Social & Historical Sciences (SHS) represents areas of knowledge where humanities and social science meet. The interests and methods of the eight component departments (Anthropology, Archaeology, Economics, Geography, History, History of Art, Institute of the Americas, Political Science), together with the interdisciplinary Institute of Advanced Studies, offer excellent opportunities for innovative and collaborative research. Each of the departments carries out world leading research in its own field. There are more than 6000 students and over 1000 members of staff in the faculty, of whom three quarters are academic, teaching and research staff, and one quarter professional services.
The faculty has recently been deploying a new strategic vision for the coming decade, and has ambitious plans to develop its research, teaching and innovation activities. It is committed to enhancing its research and teaching in relation to major global challenges, including climate change and sustainability, technological change and the data revolution, and inequality.
The Marketing and Communications team is responsible for all external and internal communications for the Faculty SHS, which may also be derived from the Vice Provost (External Engagement).
The Student Recruitment Marketing Officer is a professional student recruitment expert who leads, develops and executes the Faculty Marketing and Communications domestic and international student recruitment plan, across all levels of entry to the university in the faculty. They work closely with counterparts in other Faculties to ensure a complementary Student Recruitment landscape is created across programme portfolios, enabling prospective students to apply for the course/s that is / are right for them. They place the prospect at the heart of their plans throughout the recruitment funnel and enable the successful mapping of Faculty study options to student choice.
The Student Recruitment Marketing Officer plays a pivotal role in managing the prospective to enrolled student journey, working with Faculty staff as well as Marketing and Communications subject matter experts, to ensure recruitment activity is creative and aspirational, representative of our world-class university, and well placed both strategically and tactically across a range of defined channels, in line with the Faculty Marketing and Communications strategy.
To do this job, you will need to have experience in multi-faceted Student Recruitment, in a complex, stakeholder environment and substantial experience of working with cross channel media including above and below the line, offline and digital customer acquisition marketing. You will need to have a good understanding of the higher education landscape, policies, practices, and procedures. You will hold strong interpersonal skills including tact, diplomacy, and a flexibility to work effectively with senior stakeholders and team members whilst still achieving the result. Finally, you will have an enthusiasm for and commitment to high quality service provision.
What we offerAs well as the exciting opportunities this role presents we also offer some great benefits:
41 Days holiday (including 27 days annual leave 8 bank holiday and 6 closure days)
Defined benefit career average revalued earnings pension scheme (CARE)
Cycle to work scheme and season ticket loan
On-Site nursery
On-site gym
Enhanced maternity, paternity and adoption pay
Employee assistance programme: Staff Support Service
Discounted medical insurance
As London’s Global University, we know diversity fosters creativity and innovation, and we want our community to represent the diversity of the world’s talent. We are committed to equality of opportunity, to being fair and inclusive, and to being a place where we all belong.
We therefore particularly encourage applications from candidates who are likely to be underrepresented in UCL’s workforce.
These include people from Black, Asian and ethnic minority backgrounds; disabled people; LGBTQI+ people; and for our Grade 9 and 10 roles, women.
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