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Social Media

1 month ago

City of Edinburgh, United Kingdom M&G Plc. Full time

At M&G, our purpose is to give everyone real confidence to put their money to work. As an international savings and investments business with roots stretching back more than 170 years, we offer a range of financial products and services through Asset Management, Life and Wealth. All three operating segments work together to deliver attractive financial outcomes for our clients and superior shareholder returns.

Through our behaviours of telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer workplace accommodations to ensure you have what you need to effectively deliver in your role.

Role Title: Social Media & Analytics Manager
Department & Team: Marketing, Digital Channels
Role reports to: Head of Digital Experience

M&G is committed to enhancing our digital channels to engage with our customers and advisers. We're hiring for a stand-out individual to manage our Social Media Channels and own the insights and data.

The Social Media & Analytics Manager will shape and drive forward our channel strategy across social channels to amplify M&G's commitment to financial well-being, whilst supporting our engagement and communications across our social channels.

We're looking for an individual to drive the development of our social media channels whilst optimising our analytics to enable us to create engagement, drive brand and deliver impact across the social channel mix.

Responsibilities Manage our social media channels making assessments on both primary channel mix to support our audience engagement and utilising insights to make recommendations on channel optimisation. Collaborate with our communications and marketing teams, alongside our operational and sales teams to develop and manage a communications framework that helps us get closer to our customers. Manage and optimise paid social media campaigns to drive traffic, engagement, and conversions, whilst testing and refining ad targeting and messaging whilst monitoring and analysing campaign performance to maximise ROI. Utilise social media analytics tools to track key metrics and measure campaign performance. Analyse data to identify trends, opportunities, and areas for improvement whilst generating actionable insights to inform strategic decision-making. Develop comprehensive reports on social media performance, audience demographics, and engagement metrics. Collaborate and work with our Digital Analytics and Data teams on creating E2E engagement scores whilst identifying integration opportunities across our CRM. Keep everyone safe - develop in conjunction with Brand, Risk, and Compliance clear control policies. Key Knowledge, Skills & Experience: Proficiency in data analysis tools (e.g., Google Analytics, Hootsuite Insights, Sprout Social) to track and measure campaign performance. Experience with social media analytics tools to gain insights into audience behavior, content performance, and campaign effectiveness. Experience with digital analytics tools (GA4, Adobe Analytics). Ability to think creatively and come up with innovative ideas for social media campaigns. Flexibility to adapt to changing trends and technologies in the social media landscape. Strong problem-solving skills to identify and address challenges. Effective time management skills to balance multiple tasks and deadlines. Meticulous attention to detail to ensure accuracy in data analysis and content creation. Autonomous in managing your workload and taking decisions whilst ensuring you engage across teams with your communication.
Recruiter: Phoebe Ewers

We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long-term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.

M&G is also proud to be a Disability Confident Leader, and we welcome applications from candidates with long-term health conditions, disabilities, physical, mental health or neuro-divergent conditions. We participate in the Disability Confident 'Offer an Interview' scheme, which means that candidates with disabilities or long-term health conditions who meet the minimum criteria of a job will be offered an interview if they 'opt in' to the scheme when applying. These candidates are also supported to ensure they have the best opportunity to demonstrate that they can do the job.

If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at: #J-18808-Ljbffr