The Property Institute | Digital Marketing Officer

5 days ago

City of Edinburgh, United Kingdom The Property Institute Full time

Please note, this is a full time role, no freelancers, consultants or agencies.
Senior Digital / Digital Marketing Officer Do you thrive in an environment where no two days are the same?
The Property Institute (TPI) is looking for an experienced Digital Marketer to join its dynamic marketing team.
This role is perfect for someone who is ready to take the next step in their career and move into the next level.
Reporting directly to the Head of Marketing, you will focus on data-driven decision-making, digital campaign management, and content creation to drive growth, boost engagement, and maintain our client's reputation as a leader in the property management sector.
You will be the marketing team's technical lead, driving improvements in the company's digital presence, communications, and analytics, optimising campaigns, and utilising data-driven insights to improve the organisation's overall digital strategy.
Your role will blend technical expertise, analytical precision, and creative support, making you an essential link between the technical and creative aspects of the marketing function, and supporting the internal wider team.
This role is ideal for a tech-savvy, proactive, and data-driven digital marketer with a creative edge who thrives in a fast-paced, dynamic, rewarding environment.
If you're eager to make a significant impact in a growing organisation, this could be the perfect next step in your career.
The role will be office-based for initial training so a commutable distance to London is essential.
All staff are currently hybrid working with attendance in the Wimbledon office 1-2 days per week.
Is this your dream role?
Are you the right person for the job?
6+ years of relevant experience in digital marketing roles, with demonstrated expertise in campaign management, content creation, and website optimisation A strong academic background, preferably with a 2:1 degree in Marketing, Business, or a relevant related field Proficiency in Pivot Tables, advanced filtering, and advanced formatting Advanced knowledge of CMS platforms (e.g., Umbraco) and CRM systems (e.g., Dynamics 365) Strong knowledge of Google Search Ads, Meta Ads, LinkedIn Ads, and SEO principles In-depth experience with Google Analytics 4 and Google Tag Manager Solid understanding of the end-to-end tracking pipeline, including UTM parameters, Google/Pixel tags, and Google Analytics implementation Basic understanding of web principles, with the ability to accurately and succinctly communicate bugs and technology-based improvements to developers Proven ability to create multimedia content using Adobe Creative Suite, Canva , Survey Monkey, and other design/relevant Marketing tools Advanced Excel, UTM tracking, and analytics expertise Strong writing, creative design, and audience engagement abilities Excellent stakeholder management and multitasking in fast-paced settings.
RESPONSIBILITIES: Digital Campaigns & Content Creation Develop and execute targeted digital ad campaigns on platforms like LinkedIn, Google, and Instagram to drive brand visibility and ticket sales Design creative assets (banners, social posts, videos) using tools like Adobe After Effects, Photoshop, and Canva Create segmented, personalised email campaigns via Dynamics 365 CRM and Dotdigital, optimising performance through OR and CTR analysis Produce accessible, audience-friendly content on complex topics.
Website Management & SEO Oversee website updates, bug fixes, and new features with external developers while ensuring content accuracy Enhance SEO rankings through keyword optimisation and fresh, engaging content Develop cross-promotion strategies across TPI's offerings (training, qualifications, events) Data Analysis & Reporting Analyse marketing performance and traffic using Excel, Google Analytics, and UTM tracking Support key initiatives like the Service Charge Index with data analysis Monitor events via Google Tag Manager and deliver actionable insights through detailed reports.
Event Ticket Sales Promote events through targeted social media and email campaigns Design motion-graphic banners and event materials, collaborating with design teams Optimise email engagement with dynamic content and A/B testing Collaboration & Stakeholder Engagement Partner with internal teams, external developers, and agencies to implement marketing strategies Provide strategic support to the Head of Marketing through data-driven insights Contribute to ad-hoc projects, including policy campaigns.
What can you expect in return?
Competitive Salary Hybrid working Pension and option for private medical and cash back benefits Close to local transport 25 – 30 days Holiday entitlement dependant on service Additional Christmas shutdown and birthday off No weekends or bank holiday working Quarterly Work events – team away days In house training, as required.
Our client is an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.
Your data will be handled in line with GDPR.
The office is based in Wimbledon, close to excellent public transport links Enjoy hybrid working and be part of a close-knit team that values flexibility and growth., if this role sounds ideal for you, click apply now
Application Deadline: Monday 6th January 2024.
Please note, this is a full time role, no freelancers, consultants or agencies.

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