Creative Strategist

PUBLIC NECTAR - CREATIVE STRATEGIST - JOB DESCRIPTION ROLE: CREATIVE STRATEGIST Do you have a passion for digital advertising and are eager to have a positive impact on D2C brands - from small startups to large national brands?
Public Nectar specialises in paid advertising, performance creatives, and email marketing, utilising their expertise to help clients achieve exceptional results.
With a diverse portfolio of clients ranging from start-ups to national brands, you'll be working on a variety of exciting projects.
The Position We're Looking to Fill As a Full-Time Creative Strategist at Public Nectar, you will play a key role in developing and executing creative strategies that drive engagement, conversions, and growth for our clients.
You will be part of a team of 21 that is committed to continuous improvement, sharing expertise, and delivering data-driven results.
You'll also have significant opportunities for professional development within our fast-growing agency.
Your Main Responsibilities: Developing performance-driven strategies for creatives that help our clients meet their business objectives, using data and insights to guide your decision-making Developing creative testing roadmaps based around core client KPIs and audience research Deep diving into client reviews and social platforms to pull out key: Product/company value propositions Customer pain points Desired outcomes Purchase prompts  Misconceptions & objections On the back of the above research, developing informed messaging strategies to utilise within creative Briefing creative iterations & new concepts to designers based on creative roadmaps and insight drawn from creative reporting Closely collaborating with Paid Social Specialists and other creators to brainstorm new ideas and receive feedback on the performance of your creative, allowing you to continuously optimise strategy Managing multiple projects for different brands simultaneously, delivering quality strategy & briefing documents on time and with attention to detail, ensuring that all clients' needs are met Actively participating in team meetings, bringing unique perspectives to the table to ensure a cohesive and effective approach to design Continuously experimenting with new ideas and strategies to create better results for clients You must constantly be aware of upcoming trends on social platforms and up-to-date with potential new content angles You will be responsible for ensuring we deliver UGC content consistently for each client account.. You will be working closely with creators to ensure the UGC content created is of a high and commercially viable quality.
Strong organisation and consistency  is key Be confident in leading content and creative strategy across social platforms  Implement best practices and contribute to team knowledge sharing Understands clients' business and the KPIs.
An understanding of how to effectively feedback creators to develop and improve their UGC creative The Perks of Working at Public Nectar A great opportunity for development and growth as a Creative Strategist, both individually and within the company Mentorship from highly experienced digital marketing experts Working with a wonderfully diverse portfolio of clients and strengthening your skillset across many niches A fully remote work environment A working laptop to help you separate your work and play and give you the tools to do an exceptional job (If hybrid in the office) 28 days paid holidays plus bank holidays so you can spend quality time with your friends or family or simply relax and work on your hobbies Ongoing learning opportunities through access to £10,000 worth of training and courses Regular Social Events Regularly get together as a team every quarter and bond over a variety of activities Subsidised Gym Membership of up to £50 per month The Right Person for the Job You have at least 2 years of experience working within media buying/creative, ideally within an agency setting  You have strong expertise working with reporting on creative Have a strong knowledge on key storytelling creative reporting metrics such as hook/hold/100% video play rate  You have experience in briefing creatives across multiple platforms based around key creative reporting metrics You are comfortable adopting/implementing creative systems  You have the drive to learn all the time and solve any problem that's thrown at you You have an eye for detail and ensure that your work is of the highest quality You are organised and are able to manage multiple projects at once to meet all deadlines You are a self-starter and able to motivate yourself without others Ability to conduct in-depth research and strong pattern recognition Excellent communication and writing skills Ability to understand human psychology, sociology & why people buy things Leadership & team management experience is a bonus If this sounds like you, we can't wait to hear from you  What to Expect After You Apply Stage 1: Initial call with Ben Rogers, our Operations Manager at Public Nectar Stage 2: Short assignment to assess your skill set and working style Stage 3: Follow-up call with Lewis Lindsay, founder of Public Nectar