Growth Optimisation Manager

Job Title: Growth Optimisation ManagerDepartment: MarketingReports to: Head of GrowthCompanyEstablished in 2007, Spabreaks.com made an immediate name within the travel sector and quickly became Europe’s leading Spa Travel Agency. Having opened with just 2 staff and 25 UK based venues we have been on a rollercoaster journey and have now grown to a team of 65, working with over 500 of the world’s leading spa hotels in the UK and Ireland. We send away over 6000 travellers each week, have won multiple industry awards, and we are just getting startedWhat makes us unique? Our people. Our employees are the life of our business and by joining our team you will become part of the most talented, ambitious, passionate, collaborative and entrepreneurial team in travel as we continue to make huge waves in the market and develop Spabreaks.com into a household name in the travel industry.PurposeAs Growth Optimisation Manager at Spabreaks.com, you'll lead our conversion optimisation and organic growth initiatives while working closely with our development team, UX design team, SEO consultant, and other external partners. You'll be responsible for driving qualified traffic through SEO while maximising conversion rates across our website, ensuring our multi-million pound marketing investment delivers exceptional ROI through both optimised user experiences and organic growth.This role is ideal for an ambitious, data-driven digital marketer who thrives in our fast-growing business environment and is passionate about making a significant impact on our customer acquisition through innovative SEO strategies and conversion rate optimisation across our high-traffic website.ResponsibilitiesPlan and coordinate our conversion rate optimisation (CRO) initiatives, including A/B and multivariate testing across Spabreaks.com's websiteCollaborate closely with our development team, UX design team and external partners to implement the vision for CROAnalyse website performance data, using tools such as GA4, Search Console, FullStory and Tableau to identify trends, opportunities and areas for optimisationPresent data-driven insights and testing recommendations to the Head of Growth and key stakeholders to inform optimisation decisionsReport and analyse the results of A/B tests, proposing the next iteration of improvements to testManage relationship with external SEO consultant and coordinate implementation of SEO recommendations and strategic initiatives across our marketing and development teamsDevelop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic across all key landing pages and booking funnelsWork closely with the marketing team to develop SEO-optimised content that drives both traffic and conversions across the customer journeyStay updated on search engine algorithm changes and CRO best practices to implement cutting-edge strategiesCoordinate with all stakeholders to align conversion optimisation and organic growth initiatives with overall business objectivesSkills & Experience3+ years of experience in SEO and CRO with proven results in driving organic traffic growth and conversion improvementsProficient in SEO tools including Search Console, SEMrush and technical SEO analysisExperience with AB testing tools, demonstrating proficiency in testing methodologies and statistical analysisStrong understanding of how SEO and CRO work together across the marketing funnel, with the ability to develop integrated strategies for maximum impactProficient in utilising GA4, heatmap tools, and user behaviour analytics to extract actionable insights from website dataDemonstrated ability to deliver projects according to a roadmap, effectively managing timelines, resources, and dependencies to ensure successful project completionEffective communication and interpersonal skills, with the ability to collaborate with key stakeholders across various departments within the organisationProactive approach to reviewing data to identify risks and opportunities, demonstrating a keen analytical mindsetDynamic and adaptable, with the ability to multitask and prioritise tasks in a fast-paced environmentCapable of supporting the department head in the implementation of strategies aimed at driving growth towards the business KPIsBenefitsHybrid working - attend Brighton office 3 days a week, work from home 2 days a weekFamiliarisation trips within the UKRegular company social eventsStandard pension schemeCorporate gym discount and health club allowanceLocal discount schemePath to wellness scheme including free yoga, chair massages and lunchtime seminars with industry expertsEmployee Assistance Programme