Customer Marketing Specialist

About ETSFor more than 75 years, ETS has advanced quality and equity in education through rigorous research and innovative learning solutions. Our mission is to help learners worldwide unlock opportunities through trusted assessments, pioneering research, and transformative educational tools.Our portfolio includes globally recognized assessments such as TOEFL®, TOEIC®, GRE®, and Praxis®, alongside cutting-edge research and development that shapes the future of learning and measurement. We partner with educators, policymakers, and institutions to address critical issues and create solutions that empower learners everywhere.With new senior leadership and a renewed vision, ETS is expanding its global footprint and driving innovation in the education and ed-tech space. Our goal is to remain at the forefront of assessment and measurement efficacy as the industry evolves.About PSI – An ETS CompanyPSI is a leading provider of workforce assessment solutions and credentialing services, now proudly part of ETS. Together, ETS and PSI deliver a comprehensive suite of learning and measurement solutions that span education, professional certification, and workforce development. This partnership strengthens our ability to support learners and professionals throughout their lifelong learning journey.The Customer Marketing Specialist is responsible for developing and executing marketing strategies that enhance customer relationships, improve retention, and increase customer lifetime value. This role involves analyzing customer data, creating targeted marketing campaigns, and collaborating with various teams to ensure cohesive customer experience.This role is a full-time permanent position, flexible from Monday to Friday during typical office hours. There may be occasional travel required for events, meetings and workshops, but day-to-day this role can be performed remotely.Role Responsibilities Analyze customer data to identify segments and insights that inform marketing strategies. Design and implement customer feedback methodologies to monitor customer behavior and insights, using findings to refine and optimize marketing approaches. Design and implement marketing campaigns aimed at increasing customer engagement and retention. Create personalized messaging and content tailored to different customer segments. Work closely with sales, product, and customer services teams to align marketing initiatives with business goals. Collaborate with the digital marketing team to optimize online campaigns and customer touchpoints. Measure and report on the effectiveness of marketing campaigns using key performance indicators (KPIs). Adjust strategies based on performance data to maximize impact. Develop strategies to enhance customer loyalty and advocacy through targeted programs and initiatives. Engage with customers through various channels, including email, social media, and in-person events.Knowledge, Skills And Experience Requirements Proven experience in customer marketing or related roles. Strong analytical skills and proficiency in data analysis tools. Excellent communication and interpersonal skills. Creative mindset with the ability to develop innovative marketing strategies. Proficiency in CRM software and marketing automation tools. Strong understanding of customer journey mapping and user experience. Ability to work collaboratively in a fast-paced environment. Detail-oriented with strong project management skills.ETS is mission driven and action oriented We are passionate about hiring innovative thinkers who believe in the promise of education and lifelong learning. We are energized by cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders. Â In support of this ETS offers multiple Business Resource Groups (BRG) for you to learn and advance your career growth As a not-for-profit organization we will encourage you to lean in to your passion for volunteering. Â At ETS you may qualify for up to an additional 8 hours of PTO for volunteer work on causes that are important to you ETS is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. We believe in creating a work environment where all individuals are treated with respect and dignity.