Marketing Specialist

3 weeks ago

england, United Kingdom Chartered Management Institute Full time

Location: Hybrid between home, Corby & London

Reports to: Senior B2B Marketing Manager

Salary: £40,000 plus excellent benefits

Closing Date: 30th October 2024


*Please note, this role is being offered on a 12 month fixed-term contract*


About the role:

As a B2B Marketing Specialist, you will lead the development and execution of clear, impactful marketing campaigns that engage diverse audiences and drive product awareness. Your focus will be on maximising conversion and engagement across our UK and international partner communities. This role requires close collaboration with the sales and engagement teams to provide the necessary collateral, resources, and effective marketing campaigns.


Responsibilities:

  • Develop and lead marketing campaigns that support stakeholders in engaging with diverse audiences, driving product awareness, and maximising engagement.
  • Work with international sales and engagement teams to create collateral and resources that drive product awareness and sales in key target markets.
  • Create compelling marketing campaigns to support the launch of new products in line with the product development roadmap.
  • Propose creative ways to drive the acquisition, retention, and renewal of our B2B partners.
  • Collaborate with the marketing team to deliver projects against the marketing roadmap and wider business objectives.
  • Work with the Digital team to overhaul and optimise partner-facing web pages and collateral, enhancing user experience.
  • Employ SEO copywriting techniques to optimise online content, ensuring high visibility and engagement across digital platforms.
  • Integrate evidence and proven value into our value propositions and sales collateral to identify and address gaps, collaborating with the marketing & product insight researcher as needed.


About you:

We are an inclusive employer and welcome all diverse backgrounds, where individuality is celebrated, creating both a forward-thinking team and a supportive space for everyone in the CMI team. We actively invite applications from diverse cultures and experience.

  • We are looking for someone who can enhance our culture and align with our core values. We want someone who is ‘Passionate’ in making a positive difference to the skills of managers and leaders, ‘Practical’; with the ability to make quick and smart decisions, ‘Progressive’ about creating a better future and maintaining a ‘Professional’ code of conduct, through being accountable and ethical in everything that we do.
  • Proven B2B marketing experience in Higher Education or a related sector.
  • Proven expertise in product marketing, campaign execution, and event management.
  • Ability to track and understand campaign analytics to derive insights and actionable recommendations, optimising multi-channel activity accordingly. Experience with Salesforce would be desirable, though not compulsory.
  • Strong communication skills with the ability to engage effectively with key stakeholders.
  • Excellent content and copywriting skills.


Why CMI:

Are you looking to join a dynamic and ambitious organisation? At CMI, new leadership and management strategies are at the fore-front of what we do. We know the importance of fresh ideas and encourage new perspectives. We are a not for profit, Sunday Times Best Company To Work for 2023, with a Platinum Accreditation with Investors in People. We offer an engaging, flexible and collaborative culture with a wealth of opportunity for professional development.


It doesn’t stop there. We believe we are only as good as the people that work at CMI and in turn offer a competitive benefits package for all employees:

  • Flexible working - whether that’s from home or in the office; wherever works best for you. We are not a traditional 9 to 5, we are flexible with what hours you work and when you work. Our offices in both London and Corby provide comfortable collaboration spaces for team get-togethers
  • 21 days’ holiday + 8 days’ Bank Holiday + 4.5 days allocated for CMI holiday over Christmas and New Year period - with annual leave days increasing with length of service and the opportunity to buy and sell holiday
  • Wellbeing and mental health - in-house mental health first-aid trainers, BUPA Employee Assistance for 24 hour support and access to Kooth, an online mental health platform
  • Inclusion at our core - Our colleague-led Inclusion Hubs for Ethnicity, LGBTQIA+, Menopause, Age, Disability and SocioEconomic are open for anyone to join
  • CMI membership - take advantage of our amazing courses and become a Chartered Manager. Plus, CMI will pay your professional membership to one additional organisation of choice
  • Rewards and Recognition scheme - cash prizes awarded to employees throughout the year
  • Socials - with an active social team, we have a book club, baking club, gardening club, Karate classes and regular team outings
  • Pension - we add an extra 6% of your gross salary to your pension pot every month after 3 months


About us:

The Chartered Management Institute (CMI) sets the Professional Standard in Management and Leadership. We have worked with businesses and education providers to inspire people to unleash their potential through qualifications, apprenticeships and training to become skilled, confident and successful managers and leaders, resulting in Chartered Manager status - the ultimate management accolade, which is proven to boost individuals’ career prospects, management capability and impact in the workplace.


Personal data which you provide through your application will be used for recruitment purposes only. For further details, see our privacy policy on our website. By submitting your CV/application, you are agreeing for your data to be used this way.


We reserve the right to close this vacancy earlier than advertised should we receive a high number of suitable applicants.

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