Digital Marketing Manager
3 weeks ago
Digital Marketing Manager
Glasgow City Centre
Hybrid & Flexible Working (typically 1-2 days in the office, ideal for anyone in Central Belt)
Up to £45,000
Our client, a global leader in their field, is looking to add a new Digital Marketing Manager to their talented team of four. This role presents excellent opportunities for growth as the company and its brands continue to expand. You'll have the chance to collaborate closely with both leadership and peers, driving digital marketing initiatives and contributing to overall success.
The company takes pride in promoting from within, reflecting their commitment to employee development. With a recent move into one of best office spaces the city has to offer, it’s the perfect time to hop on board.
The Role:
This role will have a focus on data driven digital marketing, with a focus on performance marketing, email and web. You'll lead the charge in creating and executing campaigns that elevate brand presence, enhance engagement, and drive revenue. If you're passionate about data-led strategies and love seeing the direct impact of your efforts, this role could be the one.
Responsibilities:
- Work with company directors and the Head’s to enhance the digital marketing strategy, focusing on PPC, email, and websites.
- Build, monitor, and optimise paid media campaigns, with a strong emphasis on paid search (PPC) and social platforms.
- Design and optimise landing pages, emails, and marketing automation flows to capture and convert leads.
- Conduct A/B tests across channels to improve the customer journey, increasing traffic and conversions.
- Work with an SEO mindset to drive SEO strategies to boost organic search rankings, drive traffic, and improve brand visibility.
- Collaborate with the web agency to ensure user-friendly website development and maintenance.
- Manage analytics tools and tracking pixels for data-driven decision-making.
- Provide regular performance reports with insights and recommendations for optimisation.
Requirements:
- Proven track record of driving sales growth through optimising digital channels, especially for D2C and e-commerce brands.
- Strong expertise in Google Ads, including keyword research, bid management, and optimisation techniques for paid search (PPC).
- Skilled in using Google Analytics, Google Tag Manager, and A/B testing for data-driven optimisation.
- Experience with email and marketing automation platforms like Hubspot, Klaviyo, or Mailchimp.
- Familiarity with CMS systems such as WordPress and WooCommerce.
- Advantageous if you have experience in SEO best practices with experience improving site rankings using tools like Google Search Console, SEMrush, and Ahrefs.
- Strong project management skills, including managing external agencies and digital development projects.
Benefits:
- Salary up to 45k.
- Enhanced Annual Leave.
- Flexible hybrid working approximately 2 days per week in the brand new Glasgow city centre state of the art office.
- L&D budget for additional learning opportunities.
- Birthday day off.
- Opportunity to travel internationally.
- Office gym & facility membership.
Equal Opportunities:
Our client values diversity and inclusion, enhancing our team's effectiveness and client service. As an equal opportunity employer, they ensure fair treatment for all candidates regardless of background.
Please Note:
All applicants must be located in Glasgow or within a commutable distance and must have a permanent right to work in the UK without visa restrictions.
How to Apply:
Apply via LinkedIn to be considered for this role, alternatively you can reach out to Brian via email –
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