Head of Marketing

3 weeks ago

doncaster, United Kingdom NCM Auctions Full time

The Story

NCM is not your ‘average’ or ‘traditional’ business. Far from it. We’re a truly innovative, modern company operating across the UK and Europe in a highly diverse sales territory. We count global Brands, Government Agencies, Commercial and Industrial entities among our portfolio of clients. Our service offering is unique, and the working environment is exciting and entrepreneurial. Founded in 2012, NCM has gone from a small start-up to a multi award-winning scale-up firm, achieving year on year growth since our inception. We are on a mission.


The Why

The following year is pivotal to our ambitious growth plans. We’re looking for intelligent, dynamic, organised and driven people to join our team.

Are you looking for an opportunity with a high growth company that can offer a rewarding and progressive career, potentially from a recruit to a seat in the boardroom at speed for the right individual?

There has never been a more exciting time to be part of the NCM journey. We were recently named as one of the fastest growing companies in Europe and the only auction house to make this list.

Our ambitious growth plans mean we’re fast-tracking our recruitment. We’re looking for people that can hit the ground running. People with an entrepreneurial spirit that welcome a great working environment. Freedom and autonomy in exchange for outstanding delivery, the ability to lead and ultimately deliver results.


Job Description

We are seeking an experienced Head of Marketing to lead all marketing strategies, from brand positioning to customer acquisition. You will be responsible for driving marketing campaigns that align with business goals, managing digital platforms, and enhancing NCM Auctions' visibility in diverse sectors. This role will involve collaboration with sales teams and senior management to expand our market reach and client base.



Key Responsibilities

·      Develop and execute comprehensive marketing strategies.

·      Manage digital and content marketing, SEO & SEM, and social media.

·      Coordinate and support the marketing team to deliver high-impact campaigns.

·      Lead branding initiatives to drive business growth.

·      Responsible for budget management across campaigns, providing regular reports and insights, translating data into actionable insights and demonstrating strong ROI.

·      Collaborate with sales to align marketing efforts with business objectives.

·      Oversee and advise on external communications and PR.

·      Ensure brand consistency across online platforms

·      Track and measure the performance of all digital marketing channels and propose optimisation initiatives to maximise marketing ROI

·      Constantly strive to discover and adopt emerging technologies, digital innovations, and new platforms and systems to optimise organisational productivity and effectiveness

·      Help to create a strong brand message and identity across all channels (events, email campaigns, web pages and socials)

·      Design and plan branding and positioning

·      Prepare and manage monthly, quarterly, and annual budgets for marketing department

·      Setting and monitoring on team goals

·      Create strategies for digital marketing team

·      Keep a close eye on the competition, determine realistic benchmarks, and develop strategies to gain a competitive edge

·      Analyse bidder behaviour and vendor personas

·      Liaise with sales teams to coordinate efforts and build brand awareness

·      Plan and execute company objectives for each year



Qualifications

·      Bachelor's degree in Marketing, or related field.

·      Proven experience (5+ years) in a marketing leadership role, ideally focused around auction industry, industrial asset management or similar.

·      Strong expertise in digital marketing and SEO strategies.

·      Excellent project management and leadership skills.




Benefits

·     Salary will be highly competitive and commensurate with experience and the value brought to the business. Other benefits include 30 days holiday (including statutory), pension, Uncapped bonus, full T&E, company gym.

·      Job Type: Full-time, Permanent

·      Location: Office-based – Doncaster, South Yorkshire DN9

·      Salary: Dependent on experience

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