Digital Content Producer

4 weeks ago

London, United Kingdom Thomson Foundation Full time
Job Description

As a Digital Content Producer, you will be responsible for creating, curating, and managing high-quality content across Thomson’s social media platforms, websites and e-learning platforms including messaging apps. You will utilise AI tools and technologies to enhance content creation and engagement adopting an ethical approach to the use of the technology.


Key Responsibilities:

Content Creation and Production

·      Develop high-quality digital content, including videos, graphics, infographics, and animations for social media, websites, and eLearning courses.

·      Plan and execute multimedia projects from concept through post-production, ensuring consistency with brand guidelines.

·      Leverage AI-powered tools to streamline production processes, such as automated editing, transcription, and visual design elements.

Social Media and Website Content Strategy

·      Create, edit, and optimise multimedia content tailored for social media channels (e.g., Instagram, LinkedIn, You Tube) and websites to maximize engagement.

·      In cooperation with the Communications Manager use AI and analytics tools to understand audience behaviour and tailor content to improve reach, impressions, and user interaction.

·      Collaborate on content strategies that align with key marketing campaigns and maintain an active digital presence.

eLearning Content Development

·      Design and produce video modules, interactive media, and visual resources for self-paced online courses and training materials.

·      Utilise AI-based personalisation tools to enhance eLearning experiences and adapt content to various learning styles and levels.

·      Ensure all eLearning content meets accessibility and usability standards.

AI Integration and Innovation

·      Experiment with and incorporate new AI tools to enhance digital content production, including generative AI for graphics, text-to-video, and predictive analytics for content effectiveness.

·      Stay updated on the latest innovations in AI-driven content creation, identifying new opportunities to improve workflows and content quality.

·      Use AI to automate and optimise content distribution, personalise user experiences, and analyse content performance across digital platforms.

·      Approach the use of AI in an ethical way.

Project Management and Collaboration

·      Work closely with the Communications Manager on digital content for all TF/TM platforms.

·      Work closely with cross-functional teams, including communications and learning to align content with Thomson’s goals.

·      Manage multiple projects simultaneously; meeting deadlines and ensuring deliverables meet quality standards.

·      Participate in creative brainstorming sessions, bringing fresh ideas and a collaborative spirit to the team.

·      Enable Thomson’s team to use AI products and general platforms such as Canva ensuring brand values and quality levels are maintained.


Essential experience:

·      3+ years of experience in digital content production, video editing, and graphic design for social media, websites, and eLearning platforms.

·      Experience of devising, shooting and editing video, photos and working with images for a range of online channels including websites and social media platforms

·      Experience with AI tools and platforms for content creation, such as generative design tools, predictive analytics, and automation software.

·      Strong understanding of social media algorithms, web content best practices, and digital marketing strategies.


Desirable experience

·      Understanding of the global media landscape

·      Experience working in media and/or development and/or charity sectors


Essential skills

·      The ability to create clear messaging through exciting and arresting visuals

·      Highly proficient in digital content creation for websites, newsletters, blogs, podcasts and social networking platforms, including but not limited to Facebook, Instagram, Twitter and Snapchat

·      Proficient in filming and photography

·      Proficient in Adobe Creative Cloud with specific emphasis on video

·      Excellent graphic design skills, using primarily the Adobe Creative Cloud such as InDesign, Photoshop or other design interface

·      Ability to learn and utilise content management systems quickly

·      Exceptional attention to detail, and are happy working both independently and in collaboration with others across the team

·      Advanced computer skills, particularly the Microsoft Suite.


Desirable skills

·      Experience with eLearning authoring tools (Adobe Captivate) and LMS platforms.

·      Knowledge of HTML/CSS for web-based content customization.

·      Familiarity with accessibility standards (WCAG) and experience creating inclusive content.

·       Languages, we are a global organisation and proficiency in a second and third language in addition to English is desirable.


Salary : Up to £32k based on experience     


Other benefits:

·       Hybrid working

·       This position is offered as a hybrid role with two working days based in our London office and three days which can be worked from home.

·       25 days annual leave

How to apply

Please apply by submitting your CV and a cover letter into one document in either Word Document or PDF format to

Deadline for applications: November 22nd 2024 


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