Digital Marketing Executive

5 days ago


Leeds, United Kingdom NRG. Full time
Job Description

Digital Marketing Executive


Competitive Salary


Hybrid Working


Leeds

An exciting opportunity has come up with a leading law firm. They are looking for a Digital Marketing Executive to join their marketing department.


Role

As the Digital Marketing Executive, you will play a key role in planning and publishing a stream of digital content and will play a crucial part in creating awareness, driving engagement and generating leads. You will work collaboratively with the marketing team and other departments to align content with business objectives and deliver data-driven solutions and campaigns.


Responsibilities

  • Be responsible for the overall structure and content for the websites
  • Update and maintain the company website with relevant and engaging content
  • Review sections of the website to ensure content is kept up to date
  • Implement targeted SEO strategies to improve organic search rankings
  • Work with relevant areas of the business to create and run successful PPC campaigns
  • Review and report on the performance of the websites, to improve user experience and increase visitor interactions
  • Work with web agency to ensure website constantly evolves to respond to visitor data and evolving technology.
  • Work with sales departments to plan, create, and execute effective email marketing campaigns
  • Ensure mailing lists are maintained and created for targeted campaigns to maximize engagement and conversions.
  • Analyse email campaign performance and optimise strategies based on results.
  • Explore automation as a means to make our communications more efficient.
  • Consider our approach to newsletters and guide our teams on to maximise performance.
  • Be involved in generating authentic video and audio content, and sharing effectively and productively.
  • Managing our Vimeo and YouTube channels.
  • Use Canva to attract interest and engagement in our content.


Requirements

  • Confident written and verbal communication skills
  • Technically savvy, and proficient in the use of packages such as Canva
  • Ability to generate ideas for content and campaigns and utilise tools and systems to support the creation of these
  • Strong skills gathering, interpreting and presenting data to tell a story and improve our digital performance and ROI.
  • Considerable organisational skills, able to balance a wide range of priorities
  • Proactively identify opportunities for improvement and take appropriate action
  • Desire to learn and develop
  • Knowledge of Wordpress, e-marketing systems e.g. Dot Digital, Sprout Social, Google Ads and other systems e.g. relevant AI tools


If you are interested in the Digital Marketing Executive click ‘apply now’ and a member of our team will be in touch.



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