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Web Operations Manager

1 month ago

Coventry, United Kingdom Leasys Full time
Job Description

The Web Operations Manager (Maternity Cover) will play a key role in supporting the day-to-day operation and on-going evolution of the Leasys website, working with Leasys UK Marketing team to deliver Leasys content across leasys.com/uk and deliver optimised customer journeys across the digital ecosystem.


This includes leasys.com/uk pages, lead generation, and CRM/PRM landing pages to meet the business goals. The job holder will seek out opportunities and put forward actionable ideas. The job holder will help define, manage, deliver, and implement all aspects of Leasys content on the website, and e-commerce (including but not limited to the offer pages, services pages, imagery and videos, interactive elements, legal copy and finance copy). This will be in close coordination with the key internal and external stakeholders (Sales, Marketing, Legal, Central Digital, relevant agencies). As part of this role, the ability to influence stakeholders as the gatekeeper to all website content will mean working in an advisory position to all stakeholders across all departments (of all levels).


The job holder will be crucial in developing the strategy and experience for e-commerce and all digital customer facing platforms. The incumbent will manage the launch of an e-commerce website, and be responsible for designing, developing, and implementing the customer experience for e-commerce through strong project management, to deliver an industry leading omnichannel experience.


As and when required, the role will involve managing the deployment of new tools/systems and changes to existing tools/systems. This could be small changes to existing systems or deploying larger strategic tools.


This role will work with relevant Leasys Central Marketing Digital teams to ensure Leasys UK requirements are considered in the early stages to allow for local adaptations. Working with the Central teams will also ensure alignment to best utilise components and features to optimise customer journeys for Leasys customers.


Salary is negotiable depending on experience


PRINCIPAL ACCOUNTABILITIES:


  • Develop and manage leasys.com/uk to local market requirements and the defined local communications strategy, in collaboration with Leasys UK Marketing teams and Central Leasys Marketing Teams when required.
  • Work collaboratively with the Leasys UK Marketing team and Leasys Central Marketing Digital teams to ensure appropriate development and implementation of content and functionalities updates and initiatives to drive leads generations and provide best-in class customer journey.
  • Work collaboratively with Leasys UK Marketing team, and Central Leasys Marketing teams when required, to monitor KPIs, and report regularly (minimum monthly, and weekly / daily during campaign times) on results, plus provide thorough analyses and recommendations to drive improvements in commercial intent.
  • Work collaboratively with Stellantis UK CMO team and Brands communications team to update Leasys content on Brands website.


PERFORMANCE MEASURES:


  • The Web Operations Manager will plan, manage and implement Leasys.com/uk evolution and content plan to align to business launches and digital priorities and to ensure context and alignment across the wider team. This includes proposing briefs and plans to improve performance.
  • The Web Operations Manager will manage and action the local delivery of major and minor website updates / evolutions considering all channels such as mobile, tablet, desktop, with the support of Leasys Central Marketing Digital team where necessary. This includes testing and regular reporting on new pages / functionalities to monitor performances.
  • The Web Operations Manager will be crucial in developing the strategy and experience for e-commerce and all digital customer facing platforms. The job holder will manage the launch of an e-commerce website, and be responsible for designing, developing, and implementing the customer experience for e-commerce through strong project management, to deliver an industry leading omnichannel experience.
  • The Web Operations Manager will ensure all website content is displayed correctly on customer facing digital platforms in order to build trust with customers and minimise inaccuracies, ensuring that legal and financial T&Cs are approved and included.
  • The Web Operations Manager will liaise with the Leasys Central Marketing Digital teams and agencies to ensure we receive regular SEO reporting and provide with local analyses and recommendations to enhance the customer experience.
  • The Web Operations Manager will review competitor's digital offerings to gain insight for best practice and put forward suggestions for improvement.
  • The Web Operations Manager will regularly review and audit our own website, and Leasys content on the Stellantis brands websites, to determine the effectiveness and performance of changes and to verify customer journeys are working as required.
  • The Web Operations Manager will work collaboratively with Leasys UK Marketing team, and Central Leasys Marketing teams when required, to monitor KPIs, and report regularly (minimum monthly, and weekly / daily during campaign times) on results, plus provide thorough analyses and recommendations to drive improvements in commercial intent.
  • The Web Operations Manager will ensure content updates to the digital platform are carried out in a timely manner while ensure highest standards of user experience.
  • The Web Operations Manager will take ownership of key digital initiatives - for example how we present products and services on the websites to ensure legal and compliance for promotions.
  • The Web Operations Manager will keep abreast of digital developments inside and outside of the automotive industry.
  • The Web Operations Manager will be able to identify issues, analyse and understand the cause, determine and implement effective solutions quickly in order to minimise any impact on the customer experience.
  • The Web Operations Manager will coordinate activities related to Google ads with the relevant agencies, ensuring optimum leads results.
  • The Web Operations Manager will ensure Brand content / images on Website are compliant with Brands' guidelines.
  • The Web Operations Manager will ensure functionality of all lead tools function correctly.


ABILITY AND SKILLS PROFILE:


  • Role requires balance of brand literacy, creative judgment, and analytical ability.
  • Role requires strong organisational and project management skills.
  • Role requires creative mindset, with the ability to translate strategy into an effective communications strategy.
  • Role requires strong collaborative working skills, with the coordinate a variety of internal / external stakeholders
  • Pro-activity and autonomy


The jobholder is expected to keep informed of all brand activity.


The role requires exceptional attention to detail as the accuracy of information is vital, ensuring legal and financial compliance and all times.


There can be complex scenarios involving Compliance and GDPR which the job holder must be aware of and operate within company policies and refer to management if needed.


There will be a need to take on additional responsibilities and have awareness of the team tasks to support in case of absence.


It can be a pressurised busy department and the job holder need to be agile and adaptable, supporting their colleagues depending on overall priorities.


KNOWLEDGE, EXPERIENCE AND QUALIFICATIONS:


  • Undergraduate degree with a focus in marketing / media / digital / computing / web design.
  • Minimum 2 years’ experience working in website content or digital project role.


Technical skills and personal characteristics


Essential skills:


  • Good knowledge of Adobe web content management systems.
  • Knowledge of SEO strategies.
  • Experience of Google Analytics for ad-hoc reporting.
  • Ability to prioritise and adapt to changes.
  • A real interest in all things digital eg website design/ apps/ ecommerce/ CRM/ social media.
  • Excellent interpersonal and communication skills – verbal and written.
  • Project Management.
  • Ability to build strong relationships with key external parties.
  • Strong analytical skills.


Highly desirable:


  • Highly enthusiastic, pro-active and results focused with excellent attention to detail.
  • Passionate about the customer experience and digital excellence.
  • Experience in building strong commercial relationships with third parties and key stakeholders and be a strong team player.


IT SKILLS PROFILE:


  • High level of Excel, Word and Power Point
  • Google Analytics, Salesforce, Pimcore


Stellantis is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity. Stellantis are also accredited with the Defence Employer Recognition Scheme (ERS) Gold Award, that recognises organisations that pledge, demonstrate or advocate support to the armed forces community. Please contact our recruitment team if you would like to discuss anything further or if you require any form of reasonable adjustments for any part of the recruitment process.