Client Strategist

4 days ago

newcastleupontyne tyne and wear, United Kingdom Radial Path Full time

About Us

Radial Path is a rapidly growing brand, product and growth marketing agency that works with B2B digital infrastructure, cyber security and tech companies worldwide. We collaborate with both well-established multimillion pound corporations and dynamic startups. Our mission is to make marketing a strategic function of the brands we work with to drive intentional growth by design, not by chance.


The Role

As a Client Strategist, you will play a pivotal role in shaping our national and international clients' success by developing and executing strategic marketing plans that drive growth and deliver results. You will work closely with both internal teams and our clients to understand their business goals, industry landscape, and target audience, translating that knowledge into actionable marketing strategies and tactical plans. 

This role requires a deep understanding of B2B marketing, excellent communication skills, strategic thinking, and the ability to build and maintain strong internal and client relationships. If you’re an agency Account Manager, looking for a more strategic role, this could be the perfect fit.


What You’ll Do 

  • Collaborate with internal teams and clients to create comprehensive B2B marketing strategies.
  • Research clients’ businesses, audiences, and competitors; analyse opportunities and challenges to guide strategy.
  • Develop GTM plans covering positioning, messaging, audience segmentation, and channels. 
  • Identify upsell and cross-sell opportunities by analysing client needs and recommending additional services or solutions that align with their goals.
  • Work with content creators, designers, and growth marketers for effective execution.
  • Work with the creative team to ensure brand consistency and quality assurance.
  • Monitor campaign performance, analyse data, and provide insights for optimisation.
  • Maintain client relationships through regular communication and performance reporting. Present strategies and showcase service value.
  • Manage admin tasks such as scheduling meetings, client responses, and budget monitoring.
  • Stay informed on industry trends and competitor actions to keep strategies current.


What We’re Looking For

  • 5+ years of marketing experience, ideally including some client-facing agency work.
  • Proven success in developing and executing marketing strategies and campaigns.
  • Strong B2B marketing knowledge, including product marketing, GTM, lead generation, and customer retention.
  • Familiarity with digital infrastructure, tech and SaaS industries is a plus.
  • Proven ability to build strong client relationships and deliver excellent service.
  • Alignment with our core values and culture is key.


Our Core Values

Our values are at the heart of Radial Path - they shape our identity, guide our actions, and influence our decisions:

  • Strategic: We dive deep, envisioning the broader picture to craft win-win strategies.
  • Innovative: Our creativity drives us to pioneer solutions and think outside the box.
  • Highly Collaborative: We believe in synergy, fostering a harmonious and cooperative work environment.


Our Culture Traits

At Radial Path, we embody traits that resonate with our core values and represent the vibrant energy we bring to the industry. We're looking for people who are:

  • Industrious: Meticulous and comprehensive, looking at the whole picture to excel in strategy.
  • Creative: Innovative and creative thinking, always one step ahead, constantly reinventing and reshaping ideas.
  • Respectful: Working with us to nurture a respectful workspace where we uplift each other, fostering collaboration and unity.


Why You’ll Love It Here

  • Up to £40,000 base salary depending on experience
  • + Competitive commission scheme
  • Private Medical, Life Insurance, and Health & Wellness Schemes
  • Flexible and hybrid working (2 days at home)
  • 25 days holiday + your birthday off + bank holidays
  • Christmas close down (not deducted from your annual holiday entitlement)
  • Annual appraisals and pay reviews
  • Quarterly staff social days 
  • Opportunity for international travel
  • Office in The Ouseburn Valley - named by The Guardian as the 'Shoreditch' of Newcastle upon Tyne


Radial Path is an equal opportunities employer. We value diversity and inclusion, and we encourage candidates of all backgrounds to apply.

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