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Product Marketing Manager

1 month ago


Blackburn, United Kingdom Pets Choice Ltd Full time
Job Description

Are you looking for an opportunity to work on Fun Brands and a category with lots of opportunity for growth and development?

At Pets Choice, we are looking for a Product Marketing Manager to join our marketing team to manage our Toys and Accessories portfolio


This role is Hybrid, working 3 days in the office and 2 days at home per week.


Role responsibilities

  • Manage the Toys and Accessories product portfolio for Pets Choice and contribute to the NPD/EPD pipeline.
  • Own your innovation projects from ideation through to launch covering packaging and product workstreams
  • Work collaboratively with cross functional teams to ensure plans and project prioritisation are agreed and executed
  • Support the stage gate process, ensuring compliance across the company for each project.
  • Develop compelling and unique product propositions which have a clearly defined target segment and need.
  • Manage consumer/shopper validation insights. Including creating concept propositions and research briefs for NPD ideas.
  • Sign off for first production launches
  • Create and present Innovation/NPD presentations, presell and retailer pitches
  • Organise samples.
  • Continuously monitor and act on trends and keep a close eye on competitive activity in the marketplace, suggest new ways of working and regularly review working practices to deliver efficiency and speed to market.


Key attributes and skills:

  • Experience of Product Management working within a FMCG business
  • Degree in Marketing or similar.
  • Creative and commercially savvy
  • Excellent organisation skills
  • Problem solver with a positive can do attitude
  • Thrives on a fast paced environment
  • It helps to be a Pet Lover