Team Lead

4 days ago

United Kingdom Langland Full time
Social Media Account Director - Public Relations & Engagement**2 Television
Centre, 101 Wood Lane, London, W12 7FR**Company Description**
As a Social Media Account Director, you will be the strategic lead and client
champion for a portfolio of healthcare and pharmaceutical accounts. be responsible for developing and executing innovative social media strategies
This includes overseeing all aspects of social media projects, from strategic
planning and content development to performance reporting. execution and exceptional client service.
Reporting to the Associate Planning Director, Social Media, this role requires
an understanding of the healthcare and pharmaceutical industries, as well as a
passion for leveraging social media to drive meaningful engagement and impact.
**Develop and lead innovative social media strategies and campaigns for a portfolio of healthcare and pharmaceutical clients, with a focus on thought leadership, disease awareness, and congress activity.
* **Oversee the successful execution of organic and paid social media campaigns, ensuring projects are delivered on time, within budget, and to the highest standard.
* **Champion data-driven insights:** Conduct in-depth social listening, reporting, and analysis, translating data into actionable insights and recommendations to optimize campaign performance and inform future strategies.
* **Ensure regulatory compliance:** Maintain a deep understanding of healthcare and pharmaceutical industry regulations, ensuring all social media activities and content adhere to compliance standards across different markets.
* **Mentor and support the team:** Provide leadership and guidance to the social media team, fostering a collaborative and high-performing environment that encourages innovation and professional growth.
* **Manage financial performance:** Oversee project budgets, proactively manage scope creep, and contribute to accurate financial reporting for clients and the agency.
* **Proactively identify and pursue organic growth opportunities with existing clients and contribute to new business proposal development.
**Planning - a** ccurately scopes out length and difficulty of tasks and projects
* **Developing talent****-** holds frequent development discussions _;_ You possess a deep understanding of social media best practices and can translate client objectives into impactful social media strategies.
* **You excel at building relationships, communicating effectively with clients and colleagues, and presenting complex information in a clear and concise manner.
* **Data-driven and analytical:** You are proficient in social media listening and analytics tools, with a proven ability to extract actionable insights from data to inform strategic decisions.
* **A compliance expert (or expert in the making):** You have a strong understanding of regulatory compliance in the healthcare and pharmaceutical industry (or are willing to learn), ensuring all social media activities meet ethical and legal standards.
* **The Social Media Account Director role is a mixed paid and organic social
media role, supporting the PRP team in researching, developing and executing
social media content.
You will be working under the direction of the Social Media Strategist to lead
paid social media across accounts, with ownership of other social media
This role will help upskill the PRP team and more junior social
media team members.
As a Social Media Account Director, you will work in collaboration with
account and social media colleagues to:
* Build social media campaigns and calendars with consideration for both organic and paid content
* Develop and execute paid social media plans primarily on LinkedIn, Twitter and Facebook
* Support the upskilling of the Public Relations & Policy team’s social media knowledge
* Conduct social media listening setup based on the client brief
* Help support the growth of the social media team by working with more junior team members to upskill them on social media writing and research
* Provide guidance and recommendations to clients based on social media best practice
**5+ years of experience in a social media agency role, ideally with a proven track record of success in the healthcare or pharmaceutical industry or other regulated industries.
* Expertise in developing and executing social media campaigns across various platforms.
* Strong understanding of LinkedIn campaign and content development, with a preference for thought leadership profile management.
* Excellent written and verbal communication skills, with the ability to present information clearly and persuasively.
* Strong organisational and time management skills, with the ability to manage multiple projects simultaneously.
**

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