Influencer Marketing Executive

2 weeks ago

London, United Kingdom Global Games Show Full time
Job Description

About Us:

The Global Games Show is a premier platform celebrating gaming culture, innovation, and entertainment. We bring together industry leaders, developers, players, and fans from across the globe to showcase cutting-edge games, esports, and technologies.

We’re seeking a dynamic Influencer Marketing Executive to drive our outreach and engagement efforts, leveraging the power of influencers to amplify the excitement of the Global Games Show.

Key Responsibilities:

  • Influencer Outreach: Identify, engage, and build relationships with gaming influencers, streamers, and content creators across platforms such as YouTube, Twitch, TikTok, and Instagram.
  • Campaign Management: Develop and execute innovative influencer campaigns to promote the Global Games Show, ensuring alignment with brand objectives and target audience interests.
  • Content Collaboration: Coordinate with influencers to create engaging content, including live streams, giveaways, behind-the-scenes features, and event promotions.
  • Performance Tracking: Monitor and analyze campaign performance metrics (reach, engagement, conversions) to assess ROI and optimize strategies.
  • Event Integration: Partner with influencers to drive participation in live events, panels, or special activities during the Global Games Show.
  • Budget Management: Manage influencer campaign budgets, negotiating fair and effective collaborations.
  • Trend Analysis: Stay updated on gaming and influencer marketing trends to inform strategy and remain competitive in the industry.

Qualifications:

  • Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Experience:
  • 2+ years of experience in influencer marketing, ideally within the gaming or entertainment industry.
  • Proven track record of executing successful influencer campaigns.
  • Skills:
  • Strong understanding of gaming culture and trends.
  • Excellent communication and negotiation skills.
  • Proficiency in social media platforms and influencer marketing tools.
  • Analytical mindset with the ability to interpret data and optimize campaigns.
  • Creativity to craft compelling content ideas and partnership approaches.
  • Preferred:
  • Existing network of gaming influencers or creators.
  • Familiarity with event marketing.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunity to work with global gaming leaders and creators.
  • Collaborative, innovative, and exciting work environment.
  • Access to industry events and exclusive gaming showcases.

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