Shopper and Ecommerce Executive

4 weeks ago

Blackwater, United Kingdom Ecotone Full time
Job Description

Are you interested in joining a company that is already on a mission to reform the food industry from within and play our part in being a force for good? A company which was the first and largest multinational food company to fully become a B Corp? If so, we may have the opportunity for you…


Join our Shopper and eCommerce team and help us with the execution of key shopper and eCommerce Brand activations together with cross-brand activity to drive conversation along the shopper journey.


Key responsibilities will include:-

· Collaborating with the Shopper and Ecomm Marketing Controller in the day-to-day planning and implementation of Shopper activation campaigns and eComm activity

· Delivering the annual Shopper plans with retailers

· Developing and owning the co-creation of the shopper marketing plans and POS in the Health Food Trade and Impulse team

· Evaluate eComm and shopper activation campaigns to provide learnings for future activity

· Own “always on” search bookings and completion of briefs and artwork aligning to retailer promotional plans

· Analyse “always on” search activation, quarterly, using Citrus (Tesco and Sainsburys) and retailer EPOS data, where available

· Manage retailer communication and activation summaries aligned with account team

· Track competitor activation/market insights in shopper and ecommerce

· Manage PO’s and reconcile budgets on a monthly basis

· Opportunity to own activation in own grocery retailer in medium term

· Evaluate ecommerce performance Bricks and Clicks quarterly (liaising with the commercial team)


Our ideal candidate will need to have:-

· A couple of years’ experience in Shopper Marketing: ideally with eCommerce (activation or sales)

· Understanding of the full shopper touch points

· FMCG and customer facing experience

· Strong excel and powerpoint skills

· Ability to adapt and be flexible amongst new situations

· Experience of either EPOS/Kantar would be beneficial, however if you’ve an analytical mind this role could suit you


We hope you’re interested and look forward to hearing from you.

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