Email Marketing Specialist
3 weeks ago
Email & Content Specialist
Warrington
5 days a week in the office
Forward Role are working with a PC Gaming and lifestyle brand with over 25 years in the pc and tech sector with a fast growing ecommerce and B2B presence and ambitious future growth plans.
They are looking to recruit an Email & Content Specialist to develop and grow the CRM channel and drive rapid and profitable growth. Email Marketing is 80% of this role and the other 20% is Content.
This role offers the chance to develop your skills in email, but also implement your creative skills and really own this vital customer communication channel.
Responsibilities:
CRM
- Ownership of the CRM programme and development and implementation of the roadmap.
- Development of behavioural, customer lifecycle and RFM based programmes to drive sales.
- Automation and triggered emails.
- Collaboration with data and product teams to find buying patterns then developing programmes to drive repeat purchase, predominantly on email but also through paid social custom audiences.
- Management of operational and customer satisfaction emails, guaranteeing an excellent brand and customer experience through every touchpoint.
- Ongoing performance dashboard reporting.
Content
- Hands on creation of content that will drive engagement and repeat purchase, this content can be used on site, on social or video platforms.
- Writing blogs or posts to support sales promotions and writing or filming content to support new releases in their in-house studio.
- Contribute ideas around loyalty and refer a friend programmes.
What experience should you have?
- B2C Ecommerce experience.
- Proven email marketing experience, setting up and managing a modern email programme eg automation, API, segmentation.
- The ability to be creative, deliver customer delight and then use data to drive sales.
- Experience in content creation (can be copy, content, social, video) and desire to do more.
- A hard worker, with a positive, proactive attitude, willingness to learn and have fun.
- Be a great communicator with wider teams across the business.
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