Paid Media Director

2 weeks ago

Greater London, United Kingdom ThisThat Full time
Job Description

We are seeking a highly skilled and experienced Paid Media Director to lead our Paid Media team. As a company utilising various Ads Managers and DSPs to gather millions of opinions, the ideal candidate will have a proven track record of managing a high volume of client work, likely from a background in a startup or within the Influencer marketing space. This role requires an exceptional understanding of the paid media landscape and processes, a strong analytical mindset, a passion for data-driven decision-making, and the ability to cultivate a performance-driven culture within the team.


KEY RESPONSIBILITIES:

  • Strategic Leadership: Lead and manage the Paid Media team, which gathers survey responses through social ads. Ensuring the successful execution of paid media activity across all digital channels (primarily Instagram and TikTok).
  • Client Management: You must be comfortable dealing with a high volume of client queries in a calm and professional manner.
  • Analytical Excellence: Utilise strong analytical skills to interpret complex data sets, identify trends, and make data-driven recommendations to optimize data collection via paid media.
  • Performance-Driven Culture: Foster a culture focused on performance and results, setting clear goals and KPIs, and implementing strategies to optimise the volume and quality of data collected - ensuring harmony between the volume and quality of data collected and analyzed.
  • Cross-Functional Collaboration: Work closely with other departments, including Insight, Client Strategy, Sales, and the wider Product team.
  • Innovation & Optimization: Continuously explore and implement new strategies and technologies to improve data collection performance and efficiency.


WHO ARE YOU:

  • 8+ years' experience running and managing paid media campaigns
  • Hands-on experience across all major digital channels such as Paid Social, Programmatic, Paid Search, and display.
  • Must be able to field and manage client queries and campaign issues in a calm and respectful manner
  • Exceptional leadership capabilities, with a focus on team development, scalability, and achieving organizational goals.
  • Data-driven decision-maker with experience using data insights to make informed decisions and refine strategies.
  • Demonstrated ability to approach business challenges with creativity, innovation, and a results-oriented mindset.


WHY JOIN:

  • You’ll be at the forefront of innovation shaping a fast-growing industry

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