Global Product Marketing Director

2 weeks ago

London, United Kingdom Elemis Full time
Global Product Marketing Director

Department: Brand Marketing

Employment Type: Permanent - Full Time

Location: Head Office, London

Description

ELEMIS is seeking an experienced and dynamic Global Product Marketing Director to drive the evolution of the global brand expression including overall creative, tone of voice, packaging identity and strategic framework to ensure client relevance and desirability and achieve the brand’s long-term ambitious commercial goals. This pivotal role will also lead, strengthen and further clarify our product portfolio positioning, storytelling and commercials.

Collaboration is at the core of the role, requiring seamless interaction with various cross-functional departments such as Marketing, Education, Creative, and international teams.

What Will You Do?

Global Product & Treatment Marketing

  • Lead and shape new/ existing product proposition, USP, positioning and commercials, in collaboration with the NPD team.
  • Ensure authentic, client-relevant and impactful messaging (including claims and storytelling) with clear competitor benchmarking and market overview.
  • Lead team to create compelling presentations to effectively communicate the product proposition to support the regional teams to sell-in to markets.
  • Build robust processes between global brand and regulatory teams to ensure we are pushing our messaging as far as we can legally.

Gifting and collections

  • Deliver the global gifting, kits and GWP assortment for our omni-channel model, including key commercial moments ie. Holiday, working closely with marketing and regional teams.
  • Work with external agencies and Global Creative team to shape and deliver elevated packaging concepts and storytelling for ensuring impactful concept narrative.
  • Lead the Gifting & Collections Brand Manager to execute a global annual brand partnerships to drive revenue and brand equity.

Brand Strategy and Management

  • Lead the roll out plan of the new global brand evolution, including creative world, tone of voice, storytelling and product packaging implementation.
  • Lead market research and competitive analysis to identify industry trends, customer insights, and opportunities for brand differentiation.

Data-Driven Decision Making

  • Analyse sales performance data to assess the effectiveness of brand initiatives and continuously optimise based on insights.
  • Utilise consumer research, market data, and analytics to drive decisions, improve brand health metrics, and inform product development.
  • Provide regular reporting on key performance indicators (KPIs) and return on investment (ROI) metrics.

Team Leadership

  • Manage, mentor and develop the existing internal team, with skillsets across gifting and collections, product marketing and core brand. Continue to build the existing team to underpin our current resource and future-proof the department for the ambitious growth plans for the next 3-5 years of the business
The Perfect Candidate:
  • 15+ Years in global brand and product marketing roles: Extensive experience in global brand and product marketing within the beauty industry, particularly in skincare, treatment, and luxury sectors with proven record in a leadership role driving brand success.
  • International Market Experience: Proven expertise in working across international markets, with a nuanced understanding of regional beauty trends, consumer behaviour, and cultural variations.
  • Analytical & Strategic Thinking: Proficient in conducting and applying market research, data analysis, and consumer insights to inform strategic decisions and drive product success.
  • High-Performing Team Leadership: Track record of leading, mentoring, and building cross-functional, high-performing teams. Collaborative approach with a focus on empowering team members to achieve ambitious goals.
  • Creativity & Innovation: Innovation in Product Marketing: Strong ability to identify, cultivate, and drive innovation in marketing strategies, with a commitment to staying at the forefront of industry trends and evolving consumer expectations.
  • Communication & Storytelling: Exceptional Communication Skills: Skilled in crafting compelling narratives, with the ability to simplify complex ideas and present clear, client-focused stories in both written and verbal formats.
  • Client-centric mindset with a passion for bringing to life authentic, impactful and relavent brand and product propositions to engage and delight our target audience.
  • Strong Adaptability and Flexibility: Ability to pivot and adapt to rapidly changing beauty trends, client preferences, and evolving business needs
What we offer you*
  • Generous Staff Discount on all your favourite ELEMIS products and spa treatments, as well as discounts on L'OCCITANE Group products (including L'Occitane, Erborian and more)
  • Excellent well-being policies including enhanced Maternity & Paternity policies, Income Protection, Life Assurance and more
  • Generous Holiday Allowance, increasing with length of service
  • Company Pension Scheme
  • Bonus/Commission Scheme
  • Healthcare Cash Plan (with Dental)
  • Private Medical Insurance
  • Employee Assistance Programme for all Associates and their families
  • Cycle to Work Scheme, Season Ticket Loan, Length of Service Awards
  • Much, much more

*Some benefit eligibility is based on length of service or contract type

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