Senior Paid Social Lead
2 days ago
Senior Paid Social Lead
West Yorkshire: 2 days per week in the office
- £50,000 + Annual salary reviews built in
- One of the most competitive benefits packages
- Purpose built office with best quality amenities
- Hybrid working
- Iconic brand name. 25 years’ history
- Fantastic and real values.
- Impactful D&I policy
We have had years of successfully placing people into all areas of this business so we can say with confidence from this work that here is a fantastic place to work…
So we know in joining this business you will be supported in the day to day as well as long term growth and individual progression.
They have an excellent reputation and constantly seek new ways to bring innovative products and services to their customers, and as part of their continued growth strategy they are looking to add dynamic and enthusiastic Senior Paid Social Manager into their team.
In this role you’ll have ultimate ownership over the channel and strategy, supported by both their in house Digital/ Paid team as well as external agency support.
If you are passionate about data and consumer behaviour and want to work for one of the market leaders in the consumer industry, then this might just be the role for you.
Responsibilities:
- Managing a team of 2 Paid Social experts, activation and hands on.
- Support the wider Paid Media/ Digital team developing the existing Paid Social strategy and optimising the channel fully.
- It will be your responsibility to drive the Paid Social strategy forward via the in house team and their Digital agency support. Reporting on performance to the wider Digital Growth team and stakeholders.
- Fully optimise Paid Social and Display campaigns and activity to support the most commercial plan that delivers cost-efficient, incremental value.
- Employ a consistent test and learn approach for any new implementations across channels
- Analyse data to identify trends and opportunities
What I am looking for:
- Experience operating at Paid Social Manager level, previously managing a Paid Social strategy and channel development.
- People management experience is a nice to have, but not essential. The desire to move into a people management role is needed however.
- 3rd party agency management experience is important, or comfort in managing activation via another agency/ another team.
- Strong understanding of marketing funnels, attribution, and conversion journeys
- A high degree of numeracy with great Excel & Google Analytics knowledge
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