Product Marketing Manager
6 days ago
The ideal candidate will be responsible for creating our relevant product marketing content. Your market research will help guide you when creating this content. You will collaborate with other internal teams and product marketing team members to develop our strategy for product launches and product positioning.
Basic qualifications :
- 5 to 9 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to measure impact and determine improvements
- Experience in marketing or marketing research
- Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business.
Preferred qualifications :
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience with video advertising solutions is preferred.
Responsibilities
- Develop messaging and marketing plans that influence advertiser perceptions and deliver sustained awareness of Video advertising across the EU.
- Shape the strategy for how Prime Video should be positioned at B2B-facing advertising events across the EU
- In partnership with relevant Video and Ads teams, build out a roadmap of B2B marketing activations
- Identify insights from internal and external market research to refine B2B marketing strategies, influence the product roadmap, and optimize our positioning to ensure proper market fit
- Conduct competitive benchmarking and analysis to identify market trends, strengths, weaknesses, and opportunities, providing valuable insights to shape marketing strategy.
- Develop scalable workflows and approval processes for sourcing and developing marketing materials to support B2B advertising initiatives, collaborating with relevant Video.
- Collaborate with the sales team to develop effective sales enablement tools and training materials to support the sales process and drive revenue growth.
- Analyze marketing metrics and KPIs to measure the effectiveness of marketing initiatives and make data-driven recommendations for optimization.
- Stay up-to-date on industry trends, and emerging technologies.
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