Brands Activation Manager
2 weeks ago
Job Title: Brands Activation ManagerReports to: Sales ManagerDepot: Working from our Leyland Depot covering customers in the Lancashire and Cumbria area.OverviewTo own and activate internal and external regional activation of Signature Brands portfolio development strategy. Be accountable for the delivery of annual objectives across Distribution, Volume, ROS, Cash and GP %.Main Duties
- Demonstrate deep understanding of portfolio brands and capability to deliver compelling and irresistible retailer propositions. This would include the ability to make cocktails.
- Create effective relationships with regional account managers and provide training and support which inspires step-jumped portfolio growth.
- Mobilise regional telesales to accelerate portfolio growth.
- Maintain existing and drive new distribution of Signature Brands products.
- Grow Rate Of Sale of Signature Brands via activation of portfolio investment plans.
- Expand range and presence of Signature Brands portfolio through activation of Innovation launch strategy.
- Demonstrate expertise in Investment tactics to maximise margins.
- Assess and activate events which deliver positive ROI dynamics.
- Management of POS placement, merchandising and sampling.
- Host and attend key account sampling and promotional programmes (which you may run).
- Creation of bespoke cocktail menus to maximise Signature share of menu and tailored drinks to suit customer base of accounts.
- Build social media coverage and capture consumer and customer networks to maximise reach of sampling and events.
- Act as a Brand owner across any given region.
- Able to prioritise tasks and organise time efficiently.
- Develop and maintain close relationships with new and existing clients.
- Target and performance navigation.
- Regional plan development knowledge; maintain and strengthen brand image consistently including growth.
- Commercial awareness.
- Fluency in excel.
- B2B experience.
- Act as Brand owner across any given region.
- Able to consistently deliver.
- Proactive leadership skills and the ability to mobilise others.
- Reactive to current events, able to capitalise on any positive PR or Marketing opportunities.
- Drive to progress and excel in role.
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