Retention Manager
2 weeks ago
Retention Manager (9-month FTC)
- £40k-£50k (dependent on experience)
- West London | Hybrid (with travel to Malta)
- Full-Time Fixed Term Contract
We are working with a dynamic client in the gambling and gaming industry, focused on customer growth through personalised and targeted communication strategies. As they continue to expand, they’re looking for a Retention Manager to join their team on a 9-month maternity cover contract. This is a fantastic opportunity for a proactive and data-driven individual to make an immediate impact, delivering customer-centric campaigns and driving sustainable growth.
The Role
The Retention Manager will take full ownership of retention campaigns for a key market, working within a dedicated squad of fellow retention managers and merchandisers. The role requires delivering multi-channel communications, tracking performance metrics, and working closely with the local market teams to ensure growth targets are achieved. From email and SMS campaigns to on-site promotions, you will be at the heart of customer engagement and retention strategies.
Key Responsibilities
- Plan and execute retention initiatives targeting existing customers, focusing on localised and personalised campaigns.
- Manage the end-to-end delivery of multi-channel marketing campaigns, including email, push notifications, and SMS.
- Collaborate closely with merchandising to ensure all on-site elements align with campaign objectives.
- Use data and KPIs to monitor campaign performance, adjust strategies, and present insights to drive improvements.
- Optimise campaigns through a test-and-learn approach, incorporating experimentation for ongoing improvement.
Essential Skills
- Proven experience in retention or CRM marketing, ideally within the gambling or gaming industry.
- Strong ability to work with data, track KPIs, and adjust strategies based on performance insights.
- Experience with multi-channel marketing, including email, SMS, and onsite messaging.
- A collaborative team player with excellent communication skills, able to work with cross-functional teams.
- Ability to plan and manage multiple campaigns simultaneously, delivering them on time and within budget.
Benefits
- Competitive salary in the range of £40k-£50k
- Hybrid working model, offering flexibility between London and Malta offices
- Opportunity to work with a fast-paced and innovative company in a high-growth market
- Supportive team environment with shared goals and a strong culture of collaboration
- Gain valuable experience working with cutting-edge customer retention strategies in a global market
We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone can make the best use of their skills, free from discrimination or harassment.
Apply now to take your career to the next level with a pioneering company.
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