PR Manager
4 weeks ago
Job Description:
We are seeking an experienced and results-driven PR Manager to lead our public relations efforts in the UK market. The ideal candidate will have a strong understanding of the UK media landscape, excellent communication skills, and a proven track record of building and maintaining media relationships. You will be responsible for developing and executing PR strategies to enhance brand visibility, manage media relations, and support the company’s overall marketing objectives in the UK.
Key Responsibilities:
- Develop and implement PR strategies to promote the brand and its products in the UK.
- Build and maintain relationships with key media outlets, journalists, influencers, and industry stakeholders.
- Draft and distribute press releases, pitches, and media kits to secure coverage in print, online, and broadcast media.
- Monitor media coverage and report on PR campaign results, adjusting strategies as needed.
- Work closely with the marketing team to align PR activities with overall marketing and brand goals.
- Manage crisis communications and handle media inquiries in a timely and professional manner.
- Organize press events, media briefings, and other PR-related activities to boost brand awareness.
- Stay updated on media trends, industry news, and competitor activities in the UK market.
Qualifications:
- Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
- 3-5 years or more of relevant work experience in the British market with a track record of successful marketing campaigns, preferably within the home appliances or technology industry.
- Proven experience in PR, with a focus on the UK market.
- Strong network of media contacts in the UK.
- Excellent written and verbal communication skills in English.
- Ability to handle multiple projects and work under pressure.
- Knowledge of digital PR strategies and tools is a plus.
- Experience in managing crisis communications is preferred.
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