Marketing and Communications Manager

5 days ago

Basingstoke, United Kingdom CV-Library Full time

We are seeking a dynamic and experienced Technical Marketing and Communications Manager to join our team. The ideal candidate will play a crucial role in developing and executing comprehensive marketing strategies to promote our advanced cash processing solutions. This position requires a unique blend of technical expertise, marketing acumen, and exceptional communication skills to effectively convey the value proposition of our products and services.

Responsibilities

* Internal Communications - Managing internal communications, providing expertise and support to various departments to promote employee engagement.

* Technical Expertise - Gain a deep understanding of our processing technologies and stay updated on industry trends.

Translate complex technical information into compelling and accessible marketing content.

* Marketing Strategy - Develop and implement marketing plans to promote our cash processing solutions.

Collaborate with cross-functional teams to align marketing strategies with product development and sales initiatives.

* Content Creation - Create engaging and informative content, including whitepapers, case studies, blog posts, and technical documentation.

Produce multimedia content such as product videos and demonstrations.

* Market Research - Conduct market research to identify industry trends, customer needs, and competitive landscape.

Utilize market insights to refine marketing strategies and positioning.

* Brand Management - Ensure brand consistency across all communication channels.

Work closely with design teams to develop visually appealing and effective marketing materials.

* Communication - Develop and maintain strong relationships with industry influencers, partners, and media.

Serve as a spokesperson for the company at industry events, conferences, and webinars.

Skills & Qualifications:

* Bachelor's degree in Marketing, Communications, or a related field.

* Technical background preferred.

* Proven experience in technical marketing, preferably in the B2B technology or cash processing industry.

* Strong written and verbal communication skills.

* Ability to distil complex technical concepts into clear and compelling messaging.

* Familiarity with digital marketing tools and platforms.

* Excellent project management and organizational skills.

* Creative thinking and problem-solving abilities.

Benefits:

26 days annual leave + Bank Holidays

Car Allowance

Healthcare

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