Mass Participation Lead

4 weeks ago


London, United Kingdom CV-Library Full time

Mass Participation Lead

We are seeking an experienced leader to drive forward the development and implementation of the events and mass participation fundraising strategy.

This is an exciting new role that has been developed to lead the ambitious vision for this area of the team and offers home and flexible working.

Position: CE332 Mass Participation Lead

Location: Home-based, UK, Nationwide. However, extensive travel will be required as part of this role (may include team meetings or other work-related meetings)

Hours: Full-time, 35 hours per week

Salary: Circa £47,000 per annum (inner London weighting £3,950 per annum or outer London weighting £2,100 per annum may be applied in accordance with where you live)

Contract: Permanent

Benefits: 25 days’ annual leave plus bank holidays (this will increase with service up to 30 days, full time equivalent) cashback and discount scheme, employee assistance programme, learning and development, pension scheme, Life Assurance, Eye Care vouchers, Long Service Award, Tax-free childcare, Health Cash Plan, Working Pattern Agreement, flexible working opportunities available.

Closing Date: 29 November 2024. We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.

Interview Date: 9 and 10 December 2024

Interviews will be held via video conferencing. Please let us know if this will present any challenges when you email your application.

The Role

Worth currently £2m annually the team are looking to rapidly grow income from third party and owned products and events. You will provide strategic leadership to the Mass Participation team (2 direct reports and accountability for a further 6) as well as playing an active leadership role across the Mass Engagement department, contributing to the wider directorate goals and objectives.

You will oversee a customer-centric approach where supporters receive an outstanding experience and feel proud of their continued contribution.

Key responsibilities will include:

Developing strategy for events and mass participation products
New fundraising product development
Strategic leadership of a geographically dispersed team, embedding a culture of high performance
Setting meaningful income and expenditure budgets and being able to accurately re-forecast putting action plans in place to mitigate shortfalls.

About You

You will be an innovative thinker with the ability to review our existing programme, the wider market environment and identify opportunities for supporter acquisition, engagement, and retention.

You will have experience of:

Delivering targets with successful outcomes.
Project planning and problem solving.
Delivering formal presentations and public speaking.
Budget development, planning and forecasting and an understanding of risk, mitigation and contingency planning.
Achieving annual income and expenditure targets.
Recruiting, managing, motivating, developing and training staff and/or volunteers.
Analysing and interpreting data.

To fulfil the role, you must be resident in the UK and have the right to work in the UK.

When you click to apply, you will be able to see the full responsibilities and person specification for further

information on the role.

Please submit your CV, (including details of your current address), and a supporting statement of no more than two pages, demonstrating how you meet the person specification and what you bring to the role in terms of your skills and experience.

Finding strength through support

When stroke strikes, part of your brain shuts down. And so does a part of you. That’s because a stroke happens in the brain, the control centre for who we are and what we can do. It happens every five minutes in the UK and changes lives instantly. Recovery is tough, but with the right specialist support and a ton of courage and determination, the brain can adapt.

The organisation believes everyone deserves to live the best life they can after stroke. And it’s a team effort to get there.

The charity provide specialist support, fund critical research and campaign to make sure people affected by stroke get the very best care and support to rebuild their lives.

The Association is the only charity in the UK providing lifelong support for all stroke survivors and their families. It provides tailored support to tens of thousands of stroke survivors each year. This support includes one-to-one and group support, funding vital scientific research into stroke prevention, acute treatment, recovery and long-term care, and campaigning to secure the best care for everyone affected by stroke. 

The team are here for stroke survivors and their loved ones, from the moment they enter the new and frightening post-stroke world, supporting them every step of the way as they find their strength and their way back to life.

It’s only thanks to the generosity of supporters and donors that they can provide vital support.

Individuality leads to a richer experience for people and better support for all those affected by stroke.

We strongly encourage people from all backgrounds to apply. We’re particularly looking to increase the number of applications from those with lived experience of stroke, and those from under-represented communities. 

You may also have experience in areas such as Mass Participation,  Mass Participation Fundraising, Mass Participation Fundraiser, Mass Participation Lead, Events Fundraiser, Events Fundraising, Events Fundraising Officer, Events Fundraising Lead, Challenge Events.

PLEASE NOTE: This role is being advertised by NFP People on behalf of the organisation



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