Marketing Manager

1 week ago

Guildford, United Kingdom CV-Library Full time

We're looking for a collaborative and inspiring Senior Marketing Manager to lead our dynamic marketing team. Execution of marketing campaigns, fostering a culture of innovation and creativity. Your ability to build strong relationships with cross-functional teams will be essential in achieving our marketing goals and driving business success.

Company Benefits:

Up to £45,000 (DOE) + bonus

25 days holiday + an extra 2 weeks over Christmas and New Year

Opportunity for international travel

Key Responsibilities:

Collaborate with cross-functional teams to define marketing strategies, messaging, and positioning.

Design and execute targeted campaigns to meet KPIs and business goals.

Oversee creation of marketing materials, ensuring alignment with brand and strategy.

Work with sales to develop lead generation campaigns and drive client acquisition and retention.

Partner with content teams to integrate marketing strategies and optimize engagement.

Lead digital asset initiatives, including the event app, to enhance user experience.

Ensure consistency and quality across all marketing materials.

Build targeted outreach campaigns, tailoring messaging to key audience segments.

Work with partners to design lead-generation strategies and campaigns.

Analyse campaign performance and adjust tactics based on data and KPIs.

Manage social media campaigns and community-building efforts to drive engagement.

Support digital marketing strategies using tools like Google Analytics and Ads.

Maintain marketing databases for accurate reporting and insights.

Provide performance reports and forecasts for future initiatives.

Manage marketing budget, ensuring alignment with financial goals.

Lead PR efforts, including media relations and press releases.

Oversee event registration, pricing strategies, and revenue tracking.

Support business development with marketing-driven growth strategies.

Experience and Skills Requirements

Strong written and verbal communication skills.

Proven ability to develop and execute marketing strategies.

Excellent project management skills.

Proficient in CRM, CMS, email, and marketing automation tools.

Knowledge of data protection regulations.

Skilled in audience segmentation and keyword research.

Experienced in SEO, PPC, and social media marketing.

Proficient in Google Analytics and Google Ads.

Commercial mindset, focused on driving sales.

Highly motivated and results oriented.

Strong interpersonal and networking skills.

Ability to work under pressure and meet deadlines.

Detail-oriented and accountable.

Flexible and adaptable.

If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted

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