Head of Digtial and Marketing

The Role: Digital Marketing Manager / Head of Digital – Rayleigh, Essex

Are you innovative and passionate about current trends and creating digital marketing campaigns? Our client is looking to hire a digital marketing manager to lead on the provision of supplying Digital Marketing services to its varied customer base.

Working in conjunction with their in-house team of designers, developers and social media consultants, you will be supporting their customers through the promotion of their products and or services across all digital channels.

The role necessitates the implementation and management of various strategies including SEO, PPC and Paid Social as well as email and re-advertising campaigns.

Objectives of the role

Plan, execute, and manage all digital marketing for customers

Establish and execute digital marketing strategies to distribute content

Work with the in-house team of writers, designers and marketers plus customer stakeholders to maintain their digital presence

Maintain consistent brand messaging across all social channels

Identify, analyse, and measure trends and content to assess how well it’s performing and optimise user experience

Responsibilities

Setting up and managing SEO elements of a project to ensure the website’s SEO can be maximised both from launch and in the future

Research, track, and analyse consumer behaviours and trends and implement research into digital marketing campaigns

Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs

Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques

Develop and monitor campaign budgets

Skills and Qualifications

Proven track record in creating and implementing digital marketing strategies and activities through SEO, UX, digital advertising (PPC and paid social), email marketing and website optimisation.

Strong sense of creativity, imagination, and innovation

Excellent interpersonal skills, with the ability to collaborate with other departments

In-depth knowledge of various search engine and social media platforms and best practices

Ability to analyse consumer metrics, reports, and trends

Strong project management and managerial skills

A proven track record of running digital campaigns

Preferred Qualifications

Qualified in Google Analytics 

Ideally Chartered Marketer accredited

In-depth knowledge of current digital trends

Experience in digital marketing, or a related field

Experience with SEO and SEM strategy and keyword research

Understanding of website analytics tools, such as Google Analytics

Analytical mind, with a passion for measuring data

Full driver’s licence

The Package

Salary from £45,000 - £50,000 depending on experience  

Monday to Friday 9:00am – 5:30pm (1 hour for lunch)

21-days holiday plus bank holidays – increasing one day per year

Christmas shut down

Company pension

Onsite parking

Company social events

Please note that this position is predominatly office based with the potential of working hybrid