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Restaurant Marketing Executive

2 months ago

Park Royal, United Kingdom CV-Library Full time

Founded in 2003 by Dong Hyun Kim, his mission was simple, to make fresh and flavorsome sushi and bento available to everyone. Almost 20 years later Wasabi have 40 successful branches across London, other UK major cities and New York.

The journey continued in 2019 with the launch of Wasabi Home Bento exclusively into Sainsburys. After several years of great success there, the grocery business expanded launching into Tesco in September 2022. Wasabi has now firmly established itself as the No2 chilled ready meal brand and a driver of significant market growth. And we’re just getting started. The leadership team have set out their 5 year strategy which encompasses company growth, franchise and international expansion.

Our menu is renowned for its distinctiveness, freshness and flavour. The cold food range of sushi, pokes and salads are made fresh daily in our branch kitchens and our hot bento, noodle bowls and soups offer an indulgent and comforting alternative to our broad and democratic demographic.

As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Restaurant Marketing Executive to join our Marketing Team based in Park Royal.

The Role:

This role will be instrumental in helping deliver our priorities for growth – driving awareness, acquisition and conversion across our Restaurant business, helping build a trusted and loved brand, and support in targeting the right strategies and tactics for success based on changing customer behaviours.  

The role will work very closely with the Restaurant Business Unit function and support the management and development of all current and future marketing activity.  

Key Responsibilities:

Support the Restaurant Marketing Manager in developing a consumer and commercial focused annual Restaurant Marketing plan 

Sales – Support in the identification of ways to grow sales, and collaborate cross functionally to drive performance

Support the Food Team in the development of a robust EPD and NPD pipeline, based on clear market and customer insight, and help deliver flawless marketing execution in support of this activity

Support on all media campaigns, inputting into briefs, managing the execution, and helping analyse media performance

Support the planning and execution of tactical Digital Marketing campaigns (paid and organic social, paid media, CRM, Loyalty), evaluating performance  

Support the creation of the Merchandising strategy and planning to drive sales, and collaborate with Ops to drive execution

Assist the Marketing Manager in the execution of our Pricing strategy

Input into all creative and packaging design development for Restaurants, working closely with our in-house Design team and external agencies

Partner with our Customer Services team to transform data into actionable insight, that leads to positive shifts in customer experience 

Support the development and implementation of marketing campaigns that showcase the Wasabi's ESG efforts, helping to communicate our commitment to sustainability and responsible business practices

Support in all planned and ad hoc Restaurant research projects

Support Delivery and Local Store Marketing as sales driving channels

Support the management of the Restaurant Marketing budgets 

 Foster a sense of one team and ensure all relevant team stakeholders are aligned 

Our requirements:

Relevant, proven experience in Quick Service Retail / Casual Dining 

 Ability to demonstrate initiative, drive and ownership

Strong organisational ability and project management experience, attention to detail

Commercial awareness and financial acumen

Experience in working with agencies (creative, media and research) and in-house teams to help execute consumer focused, integrated marketing campaigns

Experience in the development of critical time paths for timely delivery of all activity

Be customer obsessed and analytical

Demonstrate an ability to work collaboratively, building validated working relationships both internally (e.g. Marketing, Finance, Supply Chain, Food Development, and Operations) and externally with agencies

Enthusiastic and collaborative team player

Good knowledge of Microsoft Word, Excel and PowerPoint

In return we provide:

A great working environment

Pension scheme

Target Bonus

Refer A Friend Scheme

Free Sushi or hot food (vegan options available)

50% discount in our Branches

Employee Assistant Programme

Long Service Awards

Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings

Life Assurance

Cycle To Work

Free on-site parking

A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and

The opportunity to develop your skills within a growing company.

Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you.

COME ROLL WITH US