PR Manager

2 weeks ago


Bristol, United Kingdom CV-Library Full time

Viva is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal and environmental campaigns. Founded in 1994, we have spent 29 years creating a kinder, more sustainable world for humans and animals alike. We focus on four key areas: Animals, Planet, Health and Lifestyle.

Location: Bristol HQ (office-based position / hybrid options available)

Hours: 35 per week (full time)

Holidays: 4 weeks plus usually 5 days at Xmas (plus bank holidays), increasing with length of employment

Salary: £30,000-£33,000 (depending on experience)

Reports to: Head of Communications

Contract type: permanent role

PR Manager: This is a fantastic opportunity to work in a busy, high-performing communications team within the UK’s leading vegan charity, Viva.

Viva is looking for an enthusiastic, proactive and resourceful PR manager who is passionate about veganism, animals, health, the environment and confident in securing national and local media coverage for Viva.

You will be helping place our resources, campaigns, investigations and activities through external communication channels while producing innovative copy, including press releases, articles and long-form content. You will also assist in arranging and conducting podcast interviews and monthly news episodes with Viva’s head of communications and have a passion for appearing on TV and radio, speaking on a diverse range of topics to represent Viva.

The PR Manager will develop commercial and strategic relationships across print, online news, TV and radio, and pitch commentary from Viva’s in-house experts.

The PR Manager will collaborate with colleagues across Viva to promote our diverse work, aiming to reach new audiences, inspire involvement, encourage donations and support people on their journey towards veganism. You will be helping Viva tackle today’s challenges and tomorrow’s opportunities.

Key Responsibilities:

Increase the organisation’s profile with media, influencers, celebrities, organisations and businesses

Proactively seek ways to raise our profile, utilising key staff, celebrities and stakeholders

Lead and develop strategic partnerships and collaborations to enhance promotion and support

Develop media contacts across all areas of Viva’s work

Secure exclusive media placements for Viva investigations

Write media releases for Viva’s various campaigns and promotions

Monitor media outlets, including newspapers, magazines, journals, broadcasts, newswires, social media and blogs for promotional opportunities

Manage paid media, liaise with advertising agencies, source advertising opportunities and place adverts in press or on the radio

Contribute to social media, campaigns, PR and other communications initiatives

Promote the charity and our director through award entries and other means

Act as a public spokesperson in media interviews when required

Build and develop the Viva business supporter scheme

Summary of Tasks:

Manage all incoming press enquiries

Gain coverage for Viva’s undercover investigations in national media

Actively seek PR opportunities for all of Viva’s key focus areas: Animals, Health, Planet, and Lifestyle

Be an active spokesperson for Viva on national TV, radio or any other press opportunities

Seek media opportunities and pitch key Viva staff, including the director, Juliet

Write and respond to relevant news relating to veganism and Viva

Manage and respond to journalist requests

Report monthly on media coverage

Organise and oversee media interviews with agencies

Develop and manage Viva’s celebrity engagement, alongside other members of the marketing team

Write and send media releases for all of Viva’s campaigns, investigations, events, news and other relevant stories

Add media releases to the Viva website

Establish, build and develop media contacts, including researching sympathetic journalists who cover vegan-related news

Work closely with Viva departments to ensure all of Viva’s campaigns and projects are promoted

Support the Head of Communications and campaigns team in developing and implementing promotional campaigns and marketing materials

Oversee Viva’s presence in vegan print media, including writing a monthly column for Vegan Food & Living magazine and organise monthly full-page adverts

Ensure Viva Health’s media responses are shared with national media

Identify new outlets, media and topics of interest where Viva can be promoted

Be committed to the objectives of the organisation

To apply

Please email your CV and a covering letter explaining why you want to work for Viva, how your experience fits this role and what you can bring to Viva.

Important – your CV must contain two referees, including your current (or most recent) employer, who will only be contacted if you are offered the job, and your current (or most recent) salary.

PLEASE NOTE, CV APPLICATIONS WILL NOT BE ACCEPTED UNLESS ACCOMPANIED BY A COVER LETTER


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